11 Clever Ways To Capitalize On The Popularity Of Short Video Platforms
Successfully leveraging short video platforms is becoming more important as attention spans are decreasing. Three minutes are being scrolled past in favor of minute long content. The preference for short form videos has allowed TikTok and Instagram to thrive, but how...
Five Rules for Tourism Advertising: Making a Destination a Destination
The marketing of any location is a delicate and complex process with a simple intended result: to create a “destination” that can spur positive economic impacts. Destination promotion is typically a result of a local government entity or convention and visitors bureau...
Team KSA is Expanding!
Work here at KSA is really ramping up as we begin the final quarter of 2020 (thank god this year is almost over). Although 2020 definitely has had its negatives, KSA has found itself in a place where our current clients are expanding their scopes of work with us, and...
15 Things Marketing Teams Might Be Doing Wrong on Social Media
Successful social media marketing is an essential part of bringing in customers; however, it can be difficult to get right. There are many elements that play into putting out content to reach your audience effectively. Katie along with 14 other experts from Forbes...
13 Effective Ways Companies Cultivate A Strong Brand Voice
Branding is becoming more carefully crafted as consumers get closer to and want to be able to identify with brands they choose to use. Team KSA has always focused on brand archetyping to help create a consistent voice for our clients and even ourselves. KSA identifies...
Never Forget: A Reflection on 9-11
It was a warm, sunny September morning and I was anxiously yawning. I was on my second flight of the day, a commuter plane from Philadelphia to Westchester County, NY. If all went well, I would make it to my office by 10am and not have to take a vacation day that...
12 Must-Have Skills Agency Professionals Need Today
Within the last decade we have seen massive strides in technology and the way people consume content. One of the problems with being inside the industry is that professionals aren’t realizing when the industry has shifted away from their skill set. Dramatic changes...
Gamifying A Marketing Campaign: 12 Key Considerations
Combining gaming with marketing has been proven to tap into user’s desire to have fun. It is a win win for both because the business gets their product in front of the user and the user gets something they can spend a little bit of time on. There are potential...
