Best Commercials from Super Bowl LV

Best Commercials from Super Bowl LV

Super Bowl Sunday is more than just a football game, it is also the stage for new commercials. A 30-second ad spot in the Super Bowl this year cost about $5.5 million, so these advertisements have to be the best of the best. Here are our favorites from this year....
Getting to Know the Adobe Creative Suite

Getting to Know the Adobe Creative Suite

We know in today’s digital age it can be hard to make your company stand out in advertisements, business settings, or on social media feeds. Enter Adobe Creative Cloud. Creative Cloud allows users to create and design from anywhere and even allows multiple users the...
How the College Debt Crisis is Impacting Agencies

How the College Debt Crisis is Impacting Agencies

Natural Light made a statement earlier this month when they unveiled their “Da Vinci of Debt” in Grand Central Station. They have described it as “the world’s most expensive piece of art” because it is made up of 2,600 real college diplomas of graduates across the...
6 Best Social Media Scheduling Platforms

6 Best Social Media Scheduling Platforms

Team KSA is always working to master the world of social media, and this has not been an easy task. To successfully execute our social media, we use a platform to schedule our posts in advance. This allows us to drive our social strategy and create a plan months in...
11 Of The Smartest Ways to Leverage Machine Learning Tools

11 Of The Smartest Ways to Leverage Machine Learning Tools

Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective...
7 Marketing Trends for 2021

7 Marketing Trends for 2021

Social Commerce: In 2020, we noticed social media platforms making their interface more e-commerce integration-friendly, particularly Instagram which added the shop tab to their navigation bar. We expect more live shopping and one-click purchasing options to give...
11 Ways to Put AI to Work In Marketing and Advertising

11 Ways to Put AI to Work In Marketing and Advertising

We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other...
The 12 Months of COVID

The 12 Months of COVID

KSA is proud to present to our rendition of “The 12 Days of Christmas” with a COVID-19 twist…’The 12 Months of COVID” On the first month of COVIDthe pandemic gave to me:A shortage of toilet paperOn the second month of COVIDthe pandemic...

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