Oct 9, 2019 | Forbes, Intern Reflections
Advertising can do wonders for your brand and it can also harm it. Our own Katie Schibler Conn contributed to a recent Forbes article discussing what can damage your brand through marketing and how to fix it. Here at KSA, we are experts at providing an unbiased...
Aug 22, 2019 | Intern Reflections
It is really hard to sit down and start writing my intern reflection, harder than any social media posts or blogs I have written for KSA. My experience as an intern at KSA for the past three months is definitely hard to put into words. However, I do want to share what...
Aug 1, 2019 | Forbes, Marketing Insights
Agencies have many tasks to juggle—some are fun and creative, while others are repetitive and time-consuming. It’s likely that no agency professional’s first loves are data management and numbers crunching, and that’s why many leaders in the industry are so excited...Jul 11, 2019 | Marketing Insights
You probably have seen the word IGTV a lot in news articles. Everyone is talking about it, the new generation of influencers are starting to make content for it, and marketers are trying to come up with new strategies to utilize the new platform. So you might be...
Jun 28, 2019 | Forbes, Intern Reflections
While influencer marketing is not new, it’s currently a rising tide many companies are exploring, especially to reach younger consumers who spend a lot of time online. It’s a strategy that can have multiple benefits. Many influencers are perceived as being more...
Jun 20, 2019 | Intern Reflections
I remember my first day at KSA; my first assignment was to go to the team meeting. I tried to be sharp and pay attention, but I honestly had no idea what anyone was talking about. Katie was going through her list of clients and getting updates from each of the team...
Jun 13, 2019 | Forbes, Marketing Insights
Agencies love to wow their clients. A delighted reaction is a sign of a job well-done—and as smart professionals know, delighted clients often give referrals that lead to future opportunities. If you want to elicit this kind of response from your clients, you’ll have...
Jun 10, 2019 | Intern Reflections
For four months, waking up in a new country every week was normal. I was constantly on the move in unfamiliar surroundings. For 53 days the view out of my window was the seemingly endless, open ocean. In my free time I was lucky enough to witness dolphins swimming in...
May 30, 2019 | Forbes, Marketing Insights
As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t...
