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Marketing News & Articles

Hear from Team KSA about our thoughts on changes, trends, and ideas moving through the world of marketing.

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KSA Holds Ribbon Cutting Ceremony and Open House

KSA Marketing Moves to New Location It is official! Last Monday, KSA Marketing held a ribbon cutting ceremony at our new office, located at 100 Metro Center Boulevard in Warwick, RI. Originally located at the Tide Mill in the heart of Apponaug Village, KSA finally...

Twitter Launches Professional Profiles…Finally?

At the end of April, Twitter released a live test for their "Professional Profiles," to target brands and businesses on the platform. Our first question was, "how does this not already exist?" Professional Profiles This new feature will create a distinction between...

11 Possible Reasons for a Sudden Plummet in Business Website

Website statistics are an essential tool for determining the success or failure of your marketing efforts. Your website traffic dropping off can be caused by a variety of factors but is a major red flag. Figuring out the cause of a change in traffic can be difficult,...

The Ins and Outs of TikTok Advertising

TikTok quickly became one of the most popular platforms on social media, particularly with the younger generation. The platform itself is extremely unique, consisting of only short-form videos, so it can be hard for brands to find where they fit in. Advertising on...

How 15 Agencies Are Creating a More Engaging Workplace in 2021

With 2020 behind us, many agencies are focusing on how they can make their agency life better for employees who may still be working from home part-time or full-time in 2021. It can be difficult to keep your employees engaged and maintain an office culture without a...

How the 90s Fashion Trends Made Their Way into 2021

Alexa, play Justin Timberlake’s 2006 hit What Goes Around…Comes Around. No matter when you were born, it is likely you will see fashion trends make their way back around in your lifetime. Whether you see it on celebrities strutting down Rodeo Drive or everyday...

The State of the Hospitality Industry

The travel, tourism, and hospitality industry has been one of the hardest hit in Rhode Island during the COVID-19 outbreak. In the early months of the pandemic, the RI hospitality sector lost 34,400 jobs, roughly two-thirds of the total jobs in this industry. Rhode...

Best Website Builders for Small Businesses

If you haven’t built a website for your business before, you probably don’t know the difference between the website builder options, and which one is “the best.” With many of them offering year-long subscriptions, you don’t want to get stuck using one you don’t like....

13 Exciting Livestreaming Ideas To Connect With Target Audiences

With the pandemic and lack of ability to be in-person with each other, it can be hard for organizations to connect with their audiences remotely. One of the best ways to make your customers feel they are with you from the safety of their own homes is livestreaming....