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Marketing News & Articles

Hear from Team KSA about our thoughts on changes, trends, and ideas moving through the world of marketing.

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Twitter Launches Professional Profiles…Finally?

At the end of April, Twitter released a live test for their "Professional Profiles," to target brands and businesses on the platform. Our first question was, "how does this not already exist?" Professional Profiles This new feature will create a distinction between...

11 Possible Reasons for a Sudden Plummet in Business Website

Website statistics are an essential tool for determining the success or failure of your marketing efforts. Your website traffic dropping off can be caused by a variety of factors but is a major red flag. Figuring out the cause of a change in traffic can be difficult,...

3 Ways Marketing Will Look Different in 2021

In early 2020, brands prepared for a busy year ahead. Like every year, they planned to have their best year yet. Well, you know what comes next. For a few months, the global pandemic forced advertising to come to a stop. It wasn’t until the last few months of 2020...
How the College Debt Crisis is Impacting Agencies

How the College Debt Crisis is Impacting Agencies

Natural Light made a statement earlier this month when they unveiled their “Da Vinci of Debt” in Grand Central Station. They have described it as “the world’s most expensive piece of art” because it is made up of 2,600 real college diplomas of graduates across the...

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6 Best Social Media Scheduling Platforms

6 Best Social Media Scheduling Platforms

Team KSA is always working to master the world of social media, and this has not been an easy task. To successfully execute our social media, we use a platform to schedule our posts in advance. This allows us to drive our social strategy and create a plan months in...

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11 Of The Smartest Ways to Leverage Machine Learning Tools

11 Of The Smartest Ways to Leverage Machine Learning Tools

Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective...

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7 Marketing Trends for 2021

7 Marketing Trends for 2021

In 2020, we noticed social media platforms making their interface more e-commerce integration-friendly, particularly Instagram which added the shop tab to their navigation bar. We expect more live shopping and one-click purchasing options to give creators more choices. Facebook is further developing Facebook Pay. Some even see cross-platform initiatives, like the connection between Instagram and Facebook Messengers, will become more popular across platforms.

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11 Ways to Put AI to Work In Marketing and Advertising

11 Ways to Put AI to Work In Marketing and Advertising

We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other...

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The 12 Months of COVID

The 12 Months of COVID

https://youtu.be/0wnr29yeRDw KSA is proud to present to our rendition of "The 12 Days of Christmas" with a COVID-19 twist...'The 12 Months of COVID" On the first month of COVIDthe pandemic gave to me:A shortage of toilet paperOn the second month of COVIDthe pandemic...

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Where should we send your Customer Journey Map Template?

Give us the best email to send you this map, and it'll be on its way to your inbox!

Your Customer Journey Map Template is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.

Where should we send your Keyword Planner?

Give us the best email to send you this planner, and it'll be on its way to your inbox!

Your Keyword Planner is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.

Where should we send your Social Media Content Calendar?

Give us the best email to send you this calendar, and it'll be on its way to your inbox!

Your Social Media Content Calendar is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.