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Marketing News & Articles

Hear from Team KSA about our thoughts on changes, trends, and ideas moving through the world of marketing.

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KSA Holds Ribbon Cutting Ceremony and Open House

KSA Marketing Moves to New Location It is official! Last Monday, KSA Marketing held a ribbon cutting ceremony at our new office, located at 100 Metro Center Boulevard in Warwick, RI. Originally located at the Tide Mill in the heart of Apponaug Village, KSA finally...

Twitter Launches Professional Profiles…Finally?

At the end of April, Twitter released a live test for their "Professional Profiles," to target brands and businesses on the platform. Our first question was, "how does this not already exist?" Professional Profiles This new feature will create a distinction between...

11 Possible Reasons for a Sudden Plummet in Business Website

Website statistics are an essential tool for determining the success or failure of your marketing efforts. Your website traffic dropping off can be caused by a variety of factors but is a major red flag. Figuring out the cause of a change in traffic can be difficult,...
Best Commercials from Super Bowl LV

Best Commercials from Super Bowl LV

Super Bowl Sunday is more than just a football game, it is also the stage for new commercials. A 30-second ad spot in the Super Bowl this year cost about $5.5 million, so these advertisements have to be the best of the best. Here are our favorites from this year....

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Getting to Know the Adobe Creative Suite

Getting to Know the Adobe Creative Suite

We know in today’s digital age it can be hard to make your company stand out in advertisements, business settings, or on social media feeds. Enter Adobe Creative Cloud. Creative Cloud allows users to create and design from anywhere and even allows multiple users the...

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How the College Debt Crisis is Impacting Agencies

How the College Debt Crisis is Impacting Agencies

Natural Light made a statement earlier this month when they unveiled their “Da Vinci of Debt” in Grand Central Station. They have described it as “the world’s most expensive piece of art” because it is made up of 2,600 real college diplomas of graduates across the...

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6 Best Social Media Scheduling Platforms

6 Best Social Media Scheduling Platforms

Team KSA is always working to master the world of social media, and this has not been an easy task. To successfully execute our social media, we use a platform to schedule our posts in advance. This allows us to drive our social strategy and create a plan months in...

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11 Of The Smartest Ways to Leverage Machine Learning Tools

11 Of The Smartest Ways to Leverage Machine Learning Tools

Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective...

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7 Marketing Trends for 2021

7 Marketing Trends for 2021

In 2020, we noticed social media platforms making their interface more e-commerce integration-friendly, particularly Instagram which added the shop tab to their navigation bar. We expect more live shopping and one-click purchasing options to give creators more choices. Facebook is further developing Facebook Pay. Some even see cross-platform initiatives, like the connection between Instagram and Facebook Messengers, will become more popular across platforms.

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Where should we send your Customer Journey Map Template?

Give us the best email to send you this map, and it'll be on its way to your inbox!

Your Customer Journey Map Template is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.

Where should we send your Keyword Planner?

Give us the best email to send you this planner, and it'll be on its way to your inbox!

Your Keyword Planner is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.

Where should we send your Social Media Content Calendar?

Give us the best email to send you this calendar, and it'll be on its way to your inbox!

Your Social Media Content Calendar is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.