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Marketing News & Articles
Hear from Team KSA about our thoughts on changes, trends, and ideas moving through the world of marketing.
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Best Commercials from Super Bowl LV
Super Bowl Sunday is more than just a football game, it is also the stage for new commercials. A 30-second ad spot in the Super Bowl this year cost about $5.5 million, so these advertisements have to be the best of the best. Here are our favorites from this year....
Getting to Know the Adobe Creative Suite
We know in today’s digital age it can be hard to make your company stand out in advertisements, business settings, or on social media feeds. Enter Adobe Creative Cloud. Creative Cloud allows users to create and design from anywhere and even allows multiple users the...
How the College Debt Crisis is Impacting Agencies
Natural Light made a statement earlier this month when they unveiled their “Da Vinci of Debt” in Grand Central Station. They have described it as “the world’s most expensive piece of art” because it is made up of 2,600 real college diplomas of graduates across the...
6 Best Social Media Scheduling Platforms
Team KSA is always working to master the world of social media, and this has not been an easy task. To successfully execute our social media, we use a platform to schedule our posts in advance. This allows us to drive our social strategy and create a plan months in...
11 Of The Smartest Ways to Leverage Machine Learning Tools
Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective...
7 Marketing Trends for 2021
In 2020, we noticed social media platforms making their interface more e-commerce integration-friendly, particularly Instagram which added the shop tab to their navigation bar. We expect more live shopping and one-click purchasing options to give creators more choices. Facebook is further developing Facebook Pay. Some even see cross-platform initiatives, like the connection between Instagram and Facebook Messengers, will become more popular across platforms.