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Marketing News & Articles

Hear from Team KSA about our thoughts on changes, trends, and ideas moving through the world of marketing.

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KSA Holds Ribbon Cutting Ceremony and Open House

KSA Marketing Moves to New Location It is official! Last Monday, KSA Marketing held a ribbon cutting ceremony at our new office, located at 100 Metro Center Boulevard in Warwick, RI. Originally located at the Tide Mill in the heart of Apponaug Village, KSA finally...

Twitter Launches Professional Profiles…Finally?

At the end of April, Twitter released a live test for their "Professional Profiles," to target brands and businesses on the platform. Our first question was, "how does this not already exist?" Professional Profiles This new feature will create a distinction between...

11 Possible Reasons for a Sudden Plummet in Business Website

Website statistics are an essential tool for determining the success or failure of your marketing efforts. Your website traffic dropping off can be caused by a variety of factors but is a major red flag. Figuring out the cause of a change in traffic can be difficult,...

11 Ways to Put AI to Work In Marketing and Advertising

We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other...

The 12 Months of COVID

https://youtu.be/0wnr29yeRDw KSA is proud to present to our rendition of "The 12 Days of Christmas" with a COVID-19 twist...'The 12 Months of COVID" On the first month of COVIDthe pandemic gave to me:A shortage of toilet paperOn the second month of COVIDthe pandemic...

How We Saved 2 Hours Per Week as a Team with a Simple Google Chrome Extension

Even as a well-oiled machine at KSA Marketing, we do have things we hate to do and one of them is going back and forth sending over passwords. Let me elaborate. There are tons of tools, apps, and software in the hands of a marketing agency, and it does...

COVID-19 and How We Work: The Good, The Bad and The Ugly

The COVID-19 pandemic has truly affected the way we work. A lot of companies have either closed up shop or have been adapting through work from home (WFH) arrangements. Adapting is more than just getting used to working in pajamas. The once standard habit of...

Eight Ways to Use Data to Inform Agency Recruitment and Hiring

Agency life has high turnover due to the fast-paced nature of the industry that inevitably leads to burnout. Hiring individuals who cannot handle these challenges will impact morale and your ability to deliver on promises. Katie and seven other Forbes Agency Council...

Leads Gone Cold? 11 Proven Ways To Reengage When Prospects Stop Responding

One of the most frustrating parts of our job can be spending time nurturing a lead just for the line to suddenly go cold. In order to make sure you get the ROI on the time you spend trying to move that customer through the digital marketing sales funnel, it is...