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Marketing News & Articles

Hear from Team KSA about our thoughts on changes, trends, and ideas moving through the world of marketing.

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Twitter Launches Professional Profiles…Finally?

At the end of April, Twitter released a live test for their "Professional Profiles," to target brands and businesses on the platform. Our first question was, "how does this not already exist?" Professional Profiles This new feature will create a distinction between...

11 Possible Reasons for a Sudden Plummet in Business Website

Website statistics are an essential tool for determining the success or failure of your marketing efforts. Your website traffic dropping off can be caused by a variety of factors but is a major red flag. Figuring out the cause of a change in traffic can be difficult,...

3 Ways Marketing Will Look Different in 2021

In early 2020, brands prepared for a busy year ahead. Like every year, they planned to have their best year yet. Well, you know what comes next. For a few months, the global pandemic forced advertising to come to a stop. It wasn’t until the last few months of 2020...
COVID-19 and How We Work: The Good, The Bad and The Ugly

COVID-19 and How We Work: The Good, The Bad and The Ugly

The COVID-19 pandemic has truly affected the way we work. A lot of companies have either closed up shop or have been adapting through work from home (WFH) arrangements.  Adapting is more than just getting used to working in pajamas. The once standard habit of...

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Whats the Point of Facebook Business Manager?

Whats the Point of Facebook Business Manager?

If you own a business, you probably have a Facebook Business Page. Maybe you’ve also run paid ad campaigns too which would mean you have a Facebook Ads Manager account. You probably also have a Facebook Pixel to track traffic through to your website. With all of these...

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Graduating in a Pandemic and Joining the Workforce

Graduating in a Pandemic and Joining the Workforce

The first thing you should know about KSA is that we are a family, and we have each other’s backs. Knowing I always had a home at KSA got me through the darkest and most unpredictable times in my life. I am a graduate of the class of 2020, so as you can imagine, the...

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Where should we send your Customer Journey Map Template?

Give us the best email to send you this map, and it'll be on its way to your inbox!

Your Customer Journey Map Template is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.

Where should we send your Keyword Planner?

Give us the best email to send you this planner, and it'll be on its way to your inbox!

Your Keyword Planner is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.

Where should we send your Social Media Content Calendar?

Give us the best email to send you this calendar, and it'll be on its way to your inbox!

Your Social Media Content Calendar is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.