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Marketing News & Articles
Hear from Team KSA about our thoughts on changes, trends, and ideas moving through the world of marketing.
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11 Of The Smartest Ways to Leverage Machine Learning Tools
Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective...
7 Marketing Trends for 2021
In 2020, we noticed social media platforms making their interface more e-commerce integration-friendly, particularly Instagram which added the shop tab to their navigation bar. We expect more live shopping and one-click purchasing options to give creators more choices. Facebook is further developing Facebook Pay. Some even see cross-platform initiatives, like the connection between Instagram and Facebook Messengers, will become more popular across platforms.
11 Ways to Put AI to Work In Marketing and Advertising
We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other...
The 12 Months of COVID
https://youtu.be/0wnr29yeRDw KSA is proud to present to our rendition of "The 12 Days of Christmas" with a COVID-19 twist...'The 12 Months of COVID" On the first month of COVIDthe pandemic gave to me:A shortage of toilet paperOn the second month of COVIDthe pandemic...
How We Saved 2 Hours Per Week as a Team with a Simple Google Chrome Extension
Even as a well-oiled machine at KSA Marketing, we do have things we hate to do and one of them is going back and forth sending over passwords. Let me elaborate. There are tons of tools, apps, and software in the hands of a marketing agency, and it does...
COVID-19 and How We Work: The Good, The Bad and The Ugly
The COVID-19 pandemic has truly affected the way we work. A lot of companies have either closed up shop or have been adapting through work from home (WFH) arrangements. Adapting is more than just getting used to working in pajamas. The once standard habit of...
