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Marketing News & Articles

Hear from Team KSA about our thoughts on changes, trends, and ideas moving through the world of marketing.

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Forbes Expert Panel Featuring Katie Schibler Conn – August 2023

In August, KSA's bold and courageous founder, Katie Schibler Conn, was featured in a Forbes Expert Panel where agency leaders shared pivotal lessons learned in fields unrelated to marketing. Here's what Katie had to say on how Storytelling That Transcends Language...

KSA Marketing Joins The Inc. 5000 Class of 2023 at #1411

Press Release August 16, 2023 Rhode Island, August 16, 2023 - Inc. revealed that KSA Marketing ranks 1411 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most...

KSA Holds Ribbon Cutting Ceremony and Open House

KSA Marketing Moves to New Location It is official! Last Monday, KSA Marketing held a ribbon cutting ceremony at our new office, located at 100 Metro Center Boulevard in Warwick, RI. Originally located at the Tide Mill in the heart of Apponaug Village, KSA finally...
11 Of The Smartest Ways to Leverage Machine Learning Tools

11 Of The Smartest Ways to Leverage Machine Learning Tools

Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective...

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7 Marketing Trends for 2021

7 Marketing Trends for 2021

In 2020, we noticed social media platforms making their interface more e-commerce integration-friendly, particularly Instagram which added the shop tab to their navigation bar. We expect more live shopping and one-click purchasing options to give creators more choices. Facebook is further developing Facebook Pay. Some even see cross-platform initiatives, like the connection between Instagram and Facebook Messengers, will become more popular across platforms.

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11 Ways to Put AI to Work In Marketing and Advertising

11 Ways to Put AI to Work In Marketing and Advertising

We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other...

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The 12 Months of COVID

The 12 Months of COVID

https://youtu.be/0wnr29yeRDw KSA is proud to present to our rendition of "The 12 Days of Christmas" with a COVID-19 twist...'The 12 Months of COVID" On the first month of COVIDthe pandemic gave to me:A shortage of toilet paperOn the second month of COVIDthe pandemic...

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COVID-19 and How We Work: The Good, The Bad and The Ugly

COVID-19 and How We Work: The Good, The Bad and The Ugly

The COVID-19 pandemic has truly affected the way we work. A lot of companies have either closed up shop or have been adapting through work from home (WFH) arrangements.  Adapting is more than just getting used to working in pajamas. The once standard habit of...

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Where should we send your Customer Journey Map Template?

Give us the best email to send you this map, and it'll be on its way to your inbox!

Your Customer Journey Map Template is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.

Where should we send your Keyword Planner?

Give us the best email to send you this planner, and it'll be on its way to your inbox!

Your Keyword Planner is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.

Where should we send your Social Media Content Calendar?

Give us the best email to send you this calendar, and it'll be on its way to your inbox!

Your Social Media Content Calendar is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.