Team KSA

Katie Schibler Conn

Founder

A classically trained marketer and founder of KSA, Katie has 20+ years of agency experience leading integrated marketing initiatives for global brands such as Pepsi, SKYY Spirits, and PlayStation.

She is an industry leader, delivering complex marketing campaigns and forging meaningful business-to-business partnerships with a focus on workforce development.

Katie is a past president of the Association of Marketing Professionals of Rhode Island (AMP-RI), an active member of the Forbes Agency Council, and an alumna of the Goldman Sachs 10,000 Small Businesses program. Providence Business News recently honored Katie as the 2021 Creative Services Woman to Watch.

Laurie Lewis

Director, Culture

Laurie is the glue that keeps the team together. She has done it all for KSA, from client management to administration to planning team outings. Her customer relations skills are unmatched, and her self-motivation and problem-solving abilities allow her to bring any project or vision to life. You can always count on her to work from nine to wine.

David Bradley

Partner

David is a digital marketing expert with a talent for making strategy simple and practical. He authored two books on digital strategy and has been retained by a variety of organizations, from startups to Fortune 100s. It is David’s expansive thinking, cross-disciplinary understanding, and strategic perspective married with an insatiable curiosity that keeps him keenly aware of and engaged by his client’s unique circumstances and ready to develop action plans.

Melanie Tsai

Account Manager

A KSA veteran, Melanie brings experience, passionate commitment, and a little humor to every project. On the team, she manages account services, builds client relationships, and helps develop strategy-driven digital and traditional marketing campaigns. Since moving back to Southern California in 2020, she works remotely as our unofficial “west coast office”.

In her spare time you can find Melanie either hanging out at home with her husband and two cats, listening to a good audiobook/podcast, or sampling all the new snacks at the Disneyland parks.

Steven Donlan

Client Manager

Steven is a proud graduate of the University of New Hampshire. He spent the last seven years in the sports marketing and events industry working with some of the nations top programs and organizations. Steven has a fun, team first attitude that is combined with a competitive drive to be the best. In his free time, you can find him playing with his two dogs, traveling or spending time with friends.

Olivia Marcello

Project Manager

Olivia joined the KSA team during the COVID-19 pandemic. She graduated from Emmanuel College where she was a member of the Women’s Lacrosse team (Go Saints!). After graduating, she took a job at Clark University working in their Athletics Department, covering all 17 of their Varsity Programs. She only works to fund her chocolate and travel addictions and is always dreaming of a new place to visit.

Dr. John Schibler

Consultant

Dr. Schibler came at the right time — as KSA is on the verge of growth. He brings to the table his Ph. D. in management and an outstanding 45 years of leadership and business experience. As our team “dad” and Strategic Advisor/CFO, he overlooks our business operations to help us improve month after month and better serve our clients. Just like a loving father that wants his children do well. Outside of the 45 years of awesomeness in his career, he kicks ass in golf, enjoys a cup of coffee during long walks on the beach and visits countries like Vietnam and Cambodia.

Nicole Braga

Account Specialist

As a lifelong Rhode Islander, Nicole has started her career here with us at KSA. Nicole is a 2021 graduate from New England Institute of Technology, majoring in Business Management with various experiences in the marketing field. Creating content graphics for social media and events are just some of the things Nicole is great at.

As an ambitious entrepreneur, while studying at NEIT, Nicole has provided social media marketing services for several local small businesses, deepening her experiences in social media, client management, and business operations.

Megan Keating

Executive Assistant

After sewing her professional oats in Boston, Megan relocated to Rhode Island a few years ago to be closer to her extended family. As part of Team KSA, she leverages her past life in financial services and organizational skills to assist the team.

Megan knows that through a combination of kick-ass commitment, passionate tenacity, and bold courage, the right results can be achieved. In her spare time, Megan can be found with her two young children hunting for sea glass on the beaches of Southern, RI.

Ryan Ferrer

Account Specialist

Ryan Ferrer is a copywriter and sales coordinator. He earned a degree in architectural studies and transitioned to working remotely in 2009. Before KSA, he had worked directly with David Bradley, in a software company, and in an eLearning startup. Ryan prefers to listen to podcasts and audiobooks rather than reading books, but he’s willing to make an exception for the likes of Jordan Peterson. In his spare time, Ryan loves taking his dog to the park to take a walk or play fetch.

Josh Reyes

Project Manager

A born and raised Rhode Islander, Josh earned a B.S in Public Relations and Business Management from the University of Rhode Island. Through dedication to community engagement and student involvement, he became the recipient of URI’s 2019 Excellence Award for Campus Impact. Josh spent his early career at companies like ADP Inc. and CVS Health and now serves as an Account Specialist working with our client PepsiCo International.

With a passion for purpose-driven business, Josh strives to build strong and mutually-beneficial relationships between KSA and its clients through strategic communication and efficient project management.

Noah Caron

Account Specialist

A recent graduate of Rhode Island College receiving a B.A. in Communication with a focus in Media Communications, Noah is a strategic thinker with a positive attitude and a hands-on leadership style. With more than five years of education and work experience in translating business goals into strategic, integrated, and meaningful sales communications, he has the knowledge and skills to help any organization succeed.

When he’s not helping clients, Noah can be found hiking with his Australian Shepherd, Jaxx. They love going on long walks together and exploring nature.

Zach Johnson

Business Development Specialist

Susan Rentz

Director, People

Aaron Jernoske

Intern

Aaron is a business development intern with KSA and soon to be a University of Rhode Island graduate, majoring in finance and minoring in entrepreneurship. Aaron has previous experience in the IT field and is excited to broaden his horizons and work in marketing. In his free-time, he is an avid kickboxer and grappler, enjoys watching sports, and sports-betting.

Elaine Pham

Account Specialist

Elaine is an aspired digital marketer who is passionate about helping clients to connect their brand values with their target audience through her experiences in social media marketing, paid advertising, and campaign metrics performance. As a marketer, she always welcomes opportunities to leverage strategic thinking, analytical know-how, and international teamwork skills.

Currently based in Vietnam, Elaine continues to deliver inspiring brand voices and messages to audience through her social media specialties and passions.

Alyssa Jacolucci

Account Specialist

Alyssa brings experience in software sales, education marketing, and a creative eye to Team KSA. She’s a talented communicator that enjoys deciphering patterns within data sets and helping clients discover new ideas and insights. She holds a Bachelor of Science in Business Administration from Bryant University.

Alyssa started practicing photography as nothing more than a hobby, taking pictures of family, friends, and Rhode Island’s scenic landscapes. She quickly realized she had found her passion and began offering portrait photography services. When she’s not taking pictures and planning creative shoots, you can find her relaxing with her cats and dogs and working with non-profits to get stray animals adopted.

Ellie Mohanty

Intern

Growing up in Rhode Island, Ellie stayed true to her roots by attending the University of Rhode Island. In May of 2020, she graduated after studying Marketing and Public Relations. An active member of the URI community, Ellie was awarded for Scholastic Achievement and Service Excellence in Marketing in 2019 and then went on to receive the Class of 2020 Academic Excellence Award in Marketing. Now, Ellie is pursuing her passion in marketing with KSA while also furthering her education earning her Master’s in Business Administration at the University of Rhode Island.

A self-proclaimed foodie, Ellie enjoys trying new cuisines. To keep in shape from all the eating, Ellie enjoys cycling classes as a way to stay healthy both mentally and physically. She has the travel bug but loves to call Rhody home.

Robin McCall

Account Director

A Rhode Island Native, Robin comes to KSA with a 20 year history of sales and marketing experience both from the agency side and as the customer. She has a Bachelors’ degree in Marketing and Communications from Bryant University, and has experience marketing for large retail brands like Swarovski and Alex & Ani, to Rhode Island based Centreville Bank. With extensive background in integrated advertising campaigns, she is adept in identifying opportunities and developing solutions that improve performance, profitability, and efficiencies.

Robin has two little ones who haven’t met a sport they didn’t like, so when she’s not in the office, you can find her at the hockey rink or the baseball diamond cheering them on.

Jessica Federico

Account Specialist

Jessica is a lover of all things marketing with a flair for social media content creation, communications, and the implementation of campaign strategies. Her background includes solid skills in market research, digital and event marketing.

In her spare time, Jessica enjoys eating Italian food at Hoof’s Restaurant and exploring Westerly’s beaches on long walks. She also loves spending time with her nephews and nieces – they are the light of her life!

OZ

Account Director

A Rhode Island Native, Robin comes to KSA with a 20 year history of sales and marketing experience both from the agency side and as the customer. She has a Bachelors’ degree in Marketing and Communications from Bryant University, and has experience marketing for large retail brands like Swarovski and Alex & Ani, to Rhode Island based Centreville Bank. With extensive background in integrated advertising campaigns, she is adept in identifying opportunities and developing solutions that improve performance, profitability, and efficiencies.

Robin has two little ones who haven’t met a sport they didn’t like, so when she’s not in the office, you can find her at the hockey rink or the baseball diamond cheering them on.

Becky Gamage

Media Strategist

Rebecca joins KSA Marketing with nearly 40 years of integrated marketing and media buying/strategy experience.  She has extensive experience in the retail, home services/construction and manufacturing industries, as well as the non-profit sector.  She has worked in both private and publicly held companies, as well as on the marketing agency side.  

An accomplished marketer, Rebecca spent many years in senior management positions at Alex and Ani, JCPenney and Gem Plumbing & Heating.  She excels at growing brands from the bottom up through the development and implementation of integrated marketing programs, as well as identifying specific areas in need of improvement.  In addition to marketing, Rebecca’s career includes over 30 years in media strategy and buying and managing media budgets of up to $20M annually. She also teaches marketing and media concepts to newcomers to the industry and enjoys building relationships with everyone she meets.  

Rebecca is a lifelong Rhode Islander and enjoys spending time with her husband and two cats Penny & Lulu.  She loves traveling throughout New England and never passes a coffee shop without stopping.  In her spare time, Rebecca volunteers her time with several non-profit organizations.

Lucas Gesmundo

Account Specialist

A recent graduate from the University of Rhode Island, Lucas received his B.S. in Marketing, as well as his B.A. in Spanish. During his time at URI, Lucas was a member of the Varsity Men’s Soccer Team where he was named captain his senior year. He also was a member of the Student Athlete Advisory Committee (SAAC), a group of individuals that helps serve the student-athlete population by providing insight into department issues, organizing community service efforts, and many other community engaging events.

Before officially joining Team KSA, Lucas spent the summer months working as an intern, supporting the PepsiCo International team.

Outside of work, Lucas enjoys spending time outdoors doing any activities that require some hard effort. If you want to catch up with Lucas, he’s either riding his bike, coaching the next generation of soccer players, or playing paintball with his older brother.

Nicholas Bucci

Account Specialist

Nicholas recently graduated from Rhode Island College earning a B.A. in Communication and a focus in Media. Prior to joining Team KSA full-time, he spent the summer as an intern working mainly on PepsiCo International projects. His 5+ years of customer service experience has taught him how to adapt to any environment and communicate well with others.

Outside of work, Nicholas enjoys traveling, going to concerts, and spending time with his friends and family. His creativity is evident through his love for fashion and music.

Jamie Regan

Account Specialist

Jamie is a recent graduate of the University of Rhode Island College of Business with a B.S. in Business Administration and a focus in marketing. Before joining KSA Marketing, he spent time working for Cox Communications and Barstool Sports. Now as part of Team KSA, Jamie brings an expertise in organic social media strategy, graphics design, video production and web development.

When not working, Jamie enjoys playing ultimate frisbee and golf. He also is a passionate supporter of the Boston Red Sox, New England Patriots and University of Rhode Island Basketball

Jane Ricci

Human Resources and Operations Manager

A Rhode Island Native, Jane comes to KSA with over 20 years experience in both the private and non-profit sectors, including several years working internationally. She has a Bachelors’ degree in Human Resources Management and Human Development from Boston College. She is passionate about people connectedness, professional development and employee morale.

Jane enjoys spending her free time supporting local shops and volunteering, yoga and playing the piano. In the summer you will find her battling the weekend beach traffic!

Jaslene Bordeau

Account Specialist

Originally from the Constitution State, Jaslene obtained her M.B.A. with a specialization in marketing from the University of Rhode Island. She holds a B.A. in international business with a minor in marketing and management from Roger Williams University.

Since then, she has grown to be very fond of all Rhode Island has to offer. As a member of Team KSA, Jaslene strives to bring her creative thinking, problem-solving, and initiative marketing skills to everything she works on.

During her free time, you can catch Jaslene running by the beach or enjoying a meal at one of her favorite restaurants on the weekend with her friends and family!

Taryn Tremblay

Account Specialist

Taryn began her journey with KSA as a Spring intern, but officially joined us as a full-time team member after graduating in May from Providence College (PC) with Marketing major and minor in Sociology. Go Friars!!! Her previous marketing experience includes a Sales & Marketing internship with TTI where she was responsible for generating creative merchandising ideas, developing elements of complex marketing campaigns and selling products straight to the consumer in stores. She also enjoyed learning about the ins and outs of digital marketing through her internship at Noble House Media Group this past summer. This position focused on creating content calendars, executing social media campaigns, and curating blog posts for a number of diverse CT clients.

During her time in Providence, RI Taryn discovered a love for Italian cuisine, which heavily influenced her decision to study abroad in Rome. From her four months spent in Italy, she can confidently say there is nothing better than a fresh bowl of Cacio e Pepe on the streets of Italy’s most historic city or a glass of Chianti wine in the Tuscan countryside. Taryn also has a passion for working out, traveling, spending time with friends, checking out new restaurants, and being outdoors. As a Vermonter, she believes maple syrup can pretty much go on anything!

Sara Noel

Account Specialist

After graduating from Rhode Island College with her B.S in Marketing and Management, Sara began her career as the digital marketer for Warwick Mall. From there, she joined Team KSA as an Account Specialist, eager to utilize her marketing skills and passion for creative projects. She loves tackling detail-oriented designs.

Outside of work, she’s either painting, gaming, or watching the scariest horror movies she can find!

Louise Offersen

Account Specialist

Louise is a Bryant University graduate, with a major in Marketing and a concentration in Statistics. While studying at Bryant, Louise was a Communication & Social Media intern at Rocky Hill Country Day School and a Marketing intern at Back Pocket Resources.

Outside of work, Louise enjoys traveling, skiing and trying new restaurants. Louise is from Denmark and loves traveling back to visit family and friends.