Destination Adaptation Events with Commerce RI

Redefining business approaches during Covid-19 KSA Marketing and Commerce RI are working together to help Rhode Island-based businesses in the HOSPITALITY and TOURISM industries that were severely affected by the pandemic. Destination Adaptation was formed to provide...
What Not to Do When Algorithms Change: 13 Common SEO Errors

What Not to Do When Algorithms Change: 13 Common SEO Errors

To most people, SEO is just another abbreviation, but to marketers, SEO is an essential part of brand awareness. Search engine algorithms are constantly changing, but that does not mean your optimization strategy also needs to change. If you make a wrong decision,...
15 Things Marketing Teams Might Be Doing Wrong on Social Media

15 Things Marketing Teams Might Be Doing Wrong on Social Media

Successful social media marketing is an essential part of bringing in customers; however, it can be difficult to get right. There are many elements that play into putting out content to reach your audience effectively. Katie along with 14 other experts from Forbes...
13 Effective Ways Companies Cultivate A Strong Brand Voice

13 Effective Ways Companies Cultivate A Strong Brand Voice

Branding is becoming more carefully crafted as consumers get closer to and want to be able to identify with brands they choose to use. Team KSA has always focused on brand archetyping to help create a consistent voice for our clients and even ourselves. KSA identifies...