May 30, 2019 | Forbes, Marketing Insights
As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t...
May 16, 2019 | Forbes, Marketing Insights
Smart businesses know that if you want to connect with your customers, you need to know where they hang out and how they prefer their advertisements. In today’s world, that means video marketing. However, many consumers—especially younger ones—prefer viewing videos...
May 2, 2019 | Forbes, Marketing Insights
Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their jerseys, setting up snacks and getting ready to watch the games and ads. In fact, particularly on Super Bowl Sunday, some people tune in just to see the...
Apr 4, 2019 | Forbes, Marketing Insights
Marketing trends are often fleeting, but that doesn’t mean you shouldn’t at least consider them. While some fade within a few months, others stick—and implementing the right ones can do wonders for your business. If you want to improve your marketing, it’s important...