Jul 15, 2020 | Marketing Insights
In their second webinar, “Preparing to Sell Online: Reinventing Your Business for eCommerce” Taylor and David tackled how to adopt eCommerce into your business practices along with other digital methods that will help your business thrive while quarantine and other...
May 2, 2019 | Forbes, Marketing Insights
Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their jerseys, setting up snacks and getting ready to watch the games and ads. In fact, particularly on Super Bowl Sunday, some people tune in just to see the...
Apr 24, 2019 | Marketing Insights
On March 21, I attended the AdWeek Elevate AI in New York, a conference focused on the growing influence of Artificial Intelligence on the marketing ecosystem. As AI continues to infiltrate all facets of our lives, marketers are incorporating its capabilities within...
Mar 14, 2019 | Marketing Insights
Influencer marketing is not a new strategy. As long as there have been ads on tv and radio, there have been celebrities pitching products. In today’s increasingly ad-saturated world, working with influencers is often a great way to reach new audiences, and further...