Apr 4, 2019 | Forbes, Marketing Insights
Marketing trends are often fleeting, but that doesn’t mean you shouldn’t at least consider them. While some fade within a few months, others stick—and implementing the right ones can do wonders for your business. If you want to improve your marketing, it’s important...
Mar 26, 2019 | Forbes, Marketing Insights
These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a...
Mar 14, 2019 | Marketing Insights
Influencer marketing is not a new strategy. As long as there have been ads on tv and radio, there have been celebrities pitching products. In today’s increasingly ad-saturated world, working with influencers is often a great way to reach new audiences, and further...
Feb 28, 2019 | Marketing Insights
A few weeks have passed since the Pats won the Super Bowl, and though New England is still buzzing with excitement, there was another win that also deserves mention. A win for advertisers with a focus on change. The Super Bowl ads are the talk around the water cooler...
Dec 5, 2018 | OhSh*tMoments
Have you ever had an upcoming deadline that seemed impossible to meet? How about a key employee leaving unexpectedly? Is your competition pulling ahead and away from you? Not receiving the same engagement on social channels? At KSA, we call these “Oh Sh*t Moments,”...
