NEW ENGLAND INSTITUTE OF TECHNOLOGY

NEIT Get  Basket
Endoscopy

Client

Built in the 1940s, New England Institute of Technology is a private, non-profit college based in East Greenwich, RI. The institution has a myriad of programs from certifications to 4-year degrees, but NEIT came to KSA looking to more efficiently market their skills training programs through their Center for Technology and Industry (CTI) department.

NEIT GET Program

Services

  • Branding + Messaging 
  • Print Collateral
  • PR
  • Digital + Social Media Advertising

Project

Beginning with their new Gastrointestinal Endoscopy Technician program, KSA was tasked with advertising and driving enrollment into the new courses offered.

We created a strategy which included building a themed basket that was informational and impactful, yet humorous.

The basket, centered around a plastic bedpan base, was filled with a “soft food” diet. Food items included those you would eat if you were on a special diet before an endoscopy procedure. 

Goals

Spread brand awareness for NEIT’s skills training programs, and drive enrollment to their new Gastrointestinal Endoscopy Technician program.

Create a grassroots campaign that reaches GI practice owners and local employers during the holiday season.

Results

The final product was met with smiles, appreciation, and genuine interest. 

Since our work on the GET program, KSA has maintained its partnership with NEIT, building awareness for CTI programs and working closely with The Shipbuilding / Marine Trades and Advanced Manufacturing Institute (SAMI).

Stay tuned for more projects to come.

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