— Case Study

PepsiCo Campaigns

CLIENT

Since 2011, KSA has been PepsiCo’s go-to partner to deliver its most complicated, integrated marketing partnerships on a national and global scale. KSA helps oversee the development and implementation of all creative elements from retained PepsiCo agencies, managing approvals and implementation with talent, properties and strategic partners.

Services

  • Talent Management
  • Global Campaign + Market Approvals 
  • Toolkits + Best Practices
  • Project/Shoot Production Management
  • Strategic Consultation

A few of our favorite projects/campaigns from the past decade include:

  • Lay’s Leo Messi Sponsorship, 2012-2020
  • Pepsi Global Soccer, 2011, 2014-2020
  • Pepsi Beyoncé Global Tour + Sponsorship, 2013
  • Pepsi’s Short Film: Black Knight Decoded featuring Usher, 2016
  • Gatorade Global Football Campaign, 2014, 2016
  • Global Foods Group Market Reviews, 2020
  • Doritos For the Bold Campaign + Toolkit, 2013
  • Nicki Minaj Pepsi Live for Now Global Campaign, 2012
  • Lay’s Global Enrique Iglesias Sponsorship, 2016
  • 7Up Fido Dido Campaign, 2018-2020
  • Serena Williams Fund PSA, 2016
  • Pepsi Generations/Vintage Campaigns, 2018
  • PepsiCo UEFA Sponsorship, 2016-2020

Brands

Markets

Campaigns

Countries

“KSA is an outstanding global partner for PepsiCo. They are highly collaborative, hugely dedicated, and very agile… all helping us deliver highly complex global programmes.”

Adam Warner | Senior Director| Global Sports Marketing | PepsiCo

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