— Case Study
PepsiCo Campaigns
CLIENT
Since 2011, KSA has been PepsiCo’s go-to partner to deliver its most complicated, integrated marketing partnerships on a national and global scale. KSA helps oversee the development and implementation of all creative elements from retained PepsiCo agencies, managing approvals and implementation with talent, properties and strategic partners.
Services
- Talent Management
- Global Campaign + Market Approvals
- Toolkits + Best Practices
- Project/Shoot Production Management
- Strategic Consultation
A few of our favorite projects/campaigns from the past decade include:
- Lay’s Leo Messi Sponsorship, 2012-2020
- Pepsi Global Soccer, 2011, 2014-2020
- Pepsi Beyoncé Global Tour + Sponsorship, 2013
- Pepsi’s Short Film: Black Knight Decoded featuring Usher, 2016
- Gatorade Global Football Campaign, 2014, 2016
- Global Foods Group Market Reviews, 2020
- Doritos For the Bold Campaign + Toolkit, 2013
- Nicki Minaj Pepsi Live for Now Global Campaign, 2012
- Lay’s Global Enrique Iglesias Sponsorship, 2016
- 7Up Fido Dido Campaign, 2018-2020
- Serena Williams Fund PSA, 2016
- Pepsi Generations/Vintage Campaigns, 2018
- PepsiCo UEFA Sponsorship, 2016-2020
Brands
Markets
Campaigns
Countries
“KSA is an outstanding global partner for PepsiCo. They are highly collaborative, hugely dedicated, and very agile… all helping us deliver highly complex global programmes.”