Case Study

PepsiCo Campaigns


Since 2011, KSA has been PepsiCo’s go-to partner to deliver its most complicated, integrated marketing partnerships on a national and global scale. KSA helps oversee the development and implementation of all creative elements from retained PepsiCo agencies, managing approvals and implementation with talent, properties and strategic partners.


  • Talent Management
  • Global Campaign + Market Approvals 
  • Toolkits + Best Practices
  • Project/Shoot Production Management
  • Strategic Consultation

A few of our favorite projects/campaigns from the past decade include:

  • Lay’s Leo Messi Sponsorship, 2012-2020
  • Pepsi Global Soccer, 2011, 2014-2020
  • Pepsi Beyoncé Global Tour + Sponsorship, 2013
  • Pepsi’s Short Film: Black Knight Decoded featuring Usher, 2016
  • Gatorade Global Football Campaign, 2014, 2016
  • Global Foods Group Market Reviews, 2020
  • Doritos For the Bold Campaign + Toolkit, 2013
  • Nicki Minaj Pepsi Live for Now Global Campaign, 2012
  • Lay’s Global Enrique Iglesias Sponsorship, 2016
  • 7Up Fido Dido Campaign, 2018-2020
  • Serena Williams Fund PSA, 2016
  • Pepsi Generations/Vintage Campaigns, 2018
  • PepsiCo UEFA Sponsorship, 2016-2020





“KSA is an outstanding global partner for PepsiCo. They are highly collaborative, hugely dedicated, and very agile… all helping us deliver highly complex global programmes.”

Adam Warner | Senior Director| Global Sports Marketing | PepsiCo