HERO’S JOURNEY

KSA is your Strategic Sherpa – Helping you own the journey from hearing the call to adventure, through the abyss, to the peak of Marketing Mountain.

Call to Adventure

Call to Adventure

The “oh sh*t” moment. Your brand is in grave peril; missed deadlines, diminished staff, or products in need of selling threaten to disrupt your business. Unable to ignore these dangers, you take your first step on the journey ahead.

 

  • Goal Setting
  • Request for Proposals

Meet the Mentor

Obi-Wan Kenobi, Hagrid, Gandalf – mentors, sages, and sherpas to some of the most famous pop culture heroes of modern times. At this critical juncture your journey can go one of two ways, and the mentor gives you the strength, wisdom and tools to succeed.

 

  • Desktop Research
  • Foundation Development
  • Stakeholder Interviews
  • Digital / Marketing Audits

Crossing the Threshold

At the precipice, by the end of this stage you’re ready for the journey. Brand messaging? Check. Marketing plan? Check. Concepts and playbooks created? Check and check. You’re ready, but the journey is not complete – it is just beginning.

 

  • Archetype Mapping
  • Brand Messaging
  • Marketing Plans
  • Campaign Rollouts
  • Guideline Playbooks
  • Concept Creation

The Abyss

The peak is so close, yet so far. Gollum’s deceit, Voldemort’s reveal, Obi-Wan Kenobi’s death. The road to the peak of Marketing Mountain is fraught with pitfalls, lava, and backtracking. Every journey has an abyss, but through evaluation, testing and analysis, the marketing abyss can be conquered.

 

  • Marketing Ecosystem Gap Analysis
  • Audience Segmentation
  • Scientific Advertisement
  • Dashboard Creation
  • Social Advertising
  • Real-Time Evaluation

Transformation

The tipping point is reached, Marketing Mountain ascended as Sauron’s power is destroyed, Luke blows up the Death Star, and Harry defeats Voldemort. Your campaign is launched, products purchased, and customers thrilled. Your journey is complete…. for now.

 

  • Analytic Reporting
  • Direct-to-Market Demand Capture
  • Day-to-Day Campaign Management
  • Local / Regional / National / Global Market Approvals
  • 90-Day Sprints

Resurrection and Reinvention 

Technology ages, consumer habits change, messages lose impact. A seasoned hero, you are ready to be called to another adventure. Wisdom from the first journey remains, and through strategic planning and positioning you know your brand can be rejuvenated to reach the top of Marketing Mountain again.

 

  • Rebranding / Refreshing
  • Brand Positioning
  • Digital and Ecosystem Audits

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Your Customer Journey Map Template is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.

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