Within the last decade we have seen massive strides in technology and the way people consume content. One of the problems with being inside the industry is that professionals aren’t realizing when the industry has shifted away from their skill set. Dramatic changes make some marketing skills necessary and others obsolete, and professionals need to know which skills are in demand. Katie and 11 other agency members give guidance on which skills should be prioritized to achieve success.
6. Killer Collaboration Skills
Gone are the days where agencies work in secret for weeks or months at a time, building to the big “reveal” for the client. To thrive in the speed of today’s complex consumer and cultural landscape, you must be willing to co-create not only with your internal team, but also your clients and other agency partners. Learn how to collaborate well, and you will be able to move mountains. – Katie Schibler Conn, KSA Marketing