Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective...
We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other...
Agency life has high turnover due to the fast-paced nature of the industry that inevitably leads to burnout. Hiring individuals who cannot handle these challenges will impact morale and your ability to deliver on promises. Katie and seven other Forbes Agency Council...
One of the most frustrating parts of our job can be spending time nurturing a lead just for the line to suddenly go cold. In order to make sure you get the ROI on the time you spend trying to move that customer through the digital marketing sales funnel, it is...
To most people, SEO is just another abbreviation, but to marketers, SEO is an essential part of brand awareness. Search engine algorithms are constantly changing, but that does not mean your optimization strategy also needs to change. If you make a wrong decision,...
Successfully leveraging short video platforms is becoming more important as attention spans are decreasing. Three minutes are being scrolled past in favor of minute long content. The preference for short form videos has allowed TikTok and Instagram to thrive, but how...
Join our mailing list to receive the latest news and updates from our team.
Thank you for subscribing!
Where should we send your Customer Journey Map Template?
Give us the best email to send you this map, and it'll be on its way to your inbox!
Your Customer Journey Map Template is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.
Where should we send your Keyword Planner?
Give us the best email to send you this planner, and it'll be on its way to your inbox!
Your Keyword Planner is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.
Where should we send your Social Media Content Calendar?
Give us the best email to send you this calendar, and it'll be on its way to your inbox!
Your Social Media Content Calendar is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.