11 Of The Smartest Ways to Leverage Machine Learning Tools

11 Of The Smartest Ways to Leverage Machine Learning Tools

Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective...
11 Ways to Put AI to Work In Marketing and Advertising

11 Ways to Put AI to Work In Marketing and Advertising

We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other...
Eight Ways to Use Data to Inform Agency Recruitment and Hiring

Eight Ways to Use Data to Inform Agency Recruitment and Hiring

Agency life has high turnover due to the fast-paced nature of the industry that inevitably leads to burnout. Hiring individuals who cannot handle these challenges will impact morale and your ability to deliver on promises. Katie and seven other Forbes Agency Council...
What Not to Do When Algorithms Change: 13 Common SEO Errors

What Not to Do When Algorithms Change: 13 Common SEO Errors

To most people, SEO is just another abbreviation, but to marketers, SEO is an essential part of brand awareness. Search engine algorithms are constantly changing, but that does not mean your optimization strategy also needs to change. If you make a wrong decision,...

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