Website statistics are an essential tool for determining the success or failure of your marketing efforts. Your website traffic dropping off can be caused by a variety of factors but is a major red flag. Figuring out the cause of a change in traffic can be difficult,...
At KSA we pride ourselves on kicking ass for our amazing clients. However, not every client has been a perfect fit for us. Sometimes you may realize the client does not mesh well with your organization, or you simply have different goals. The ultimate decision is the...
With 2020 behind us, many agencies are focusing on how they can make their agency life better for employees who may still be working from home part-time or full-time in 2021. It can be difficult to keep your employees engaged and maintain an office culture without a...
With the pandemic and lack of ability to be in-person with each other, it can be hard for organizations to connect with their audiences remotely. One of the best ways to make your customers feel they are with you from the safety of their own homes is livestreaming....
Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective...
We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other...
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