11 Possible Reasons for a Sudden Plummet in Business Website
Website statistics are an essential tool for determining the success or failure of your marketing efforts. Your website traffic dropping off can be caused by a variety of factors but is a major red flag. Figuring out the cause of a change in traffic can be difficult, especially when there are so many options of […]
Need to ‘Break Up’ With a Client? 15 Strategies For Parting Ways
At KSA we pride ourselves on kicking ass for our amazing clients. However, not every client has been a perfect fit for us. Sometimes you may realize the client does not mesh well with your organization, or you simply have different goals. The ultimate decision is the relationship has to end. Parting ways with a […]
How 15 Agencies Are Creating a More Engaging Workplace in 2021
With 2020 behind us, many agencies are focusing on how they can make their agency life better for employees who may still be working from home part-time or full-time in 2021. It can be difficult to keep your employees engaged and maintain an office culture without a workplace for employees to sit in and the […]
13 Exciting Livestreaming Ideas To Connect With Target Audiences
With the pandemic and lack of ability to be in-person with each other, it can be hard for organizations to connect with their audiences remotely. One of the best ways to make your customers feel they are with you from the safety of their own homes is livestreaming. Livestreaming allows your audience to feel they […]
11 Of The Smartest Ways to Leverage Machine Learning Tools
Machine learning, ML, is a form of AI that can be an invaluable tool for an ad agency because the system learns from mistakes. This will allow the agency to create specified feedback and eliminate the testing and experimentation that is a part of creating effective advertising. There are many ways you can leverage ML, […]
11 Ways to Put AI to Work In Marketing and Advertising
We know Artificial Intelligence is growing fast and furiously; however, do we really even know how to use AI in marketing? Although it is a great way to enhance your audience, research, and campaigns, like any other tools, it has its dos and don’ts. Katie and 10 other Forbes Agency Council members have provided some […]
Eight Ways to Use Data to Inform Agency Recruitment and Hiring
Agency life has high turnover due to the fast-paced nature of the industry that inevitably leads to burnout. Hiring individuals who cannot handle these challenges will impact morale and your ability to deliver on promises. Katie and seven other Forbes Agency Council members give tips on what data they have used to make their job […]
Leads Gone Cold? 11 Proven Ways To Reengage When Prospects Stop Responding
One of the most frustrating parts of our job can be spending time nurturing a lead just for the line to suddenly go cold. In order to make sure you get the ROI on the time you spend trying to move that customer through the digital marketing sales funnel, it is important to try and […]
What Not to Do When Algorithms Change: 13 Common SEO Errors
To most people, SEO is just another abbreviation, but to marketers, SEO is an essential part of brand awareness. Search engine algorithms are constantly changing, but that does not mean your optimization strategy also needs to change. If you make a wrong decision, your ranking can fall, and a decrease in ranking can place you […]
11 Clever Ways To Capitalize On The Popularity Of Short Video Platforms
Successfully leveraging short video platforms is becoming more important as attention spans are decreasing. Three minutes are being scrolled past in favor of minute long content. The preference for short form videos has allowed TikTok and Instagram to thrive, but how do marketers adapt to the trend? Katie and 10 other members of the Forbes […]
