LinkedIn is a great tool for developing peer networks and creates marketing potential for its users even during the time of COVID-19. B2B marketing professionals are realizing this and use the platform to drive their digital marketing. Being deliberate with your technique increases the likelihood of success. Read what insights Katie and 12 other experts from Forbes Agency have on how a business can leverage LinkedIn to develop a successful B2B marketing campaign.

4. Build Specific and Deliberate Audiences

Be specific and deliberate in the audience you want to reach. Don’t build generic and broad content designed to reach the masses. Instead, focus on detailed, niche targets who you can serve well, and build content that delivers value for these specific audiences. This will help you build trust over time, and when they are seeking a resource, they will be ready to convert. – Katie Schibler Conn, KSA Marketing