14 Ways Print Advertising Can Provide New Audience Potential For Your Company

Oct 21, 2018 | Forbes

8. Remember The ‘Rule Of Seven’

It takes at least seven exposures for a consumer to act on a message. When you identify your consumer’s journey to purchase, build a campaign that connects with the target when they are online and offline. Using print and digital together to tell the campaign story is not only cost-efficient, but also incredibly effective when the consumer journey is clear. – Katie Schibler Conn, KSA Marketing + Partnerships

https://www.forbes.com/sites/forbesagencycouncil/2018/10/19/14-ways-print-advertising-can-provide-new-audience-potential-for-your-company/#45306fe03990

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