Weighing in on the “iHOb” Campaign

Prepare For Backlash Bold moves require planning and involve plenty of risk. If you’re nervous about backlash and perception, then a bold move isn’t right. IHOP was prepared for the backlash (maybe not as much), and the risk was worth it to connect socially with younger consumers. They successfully promoted IHOP as a player in […]

PBN Business Women Feature: Katie Schibler Conn

We are so proud of our boss lady for her feature in Providence Business News this week. From her background in the executive realm to her experience as a yak farmer in Mongolia, Katie truly is a business woman to watch. However, it was her gumption to start a marketing firm at her dining-room table, […]

Hiring Tips for a Diverse Workforce

Pay Attention To Age Diversity In this business, approaching 40 feels like you begin to “age out.” Hire encore career seekers who bring real experience and diverse perspectives. Collaborative teams with millennials, Gen Xers and boomers foster respect, understanding and learning. Our multigenerational staff is our best asset, grounding us from biases that are easily […]