Agency life has high turnover due to the fast-paced nature of the industry that inevitably leads to burnout. Hiring individuals who cannot handle these challenges will impact morale and your ability to deliver on promises. Katie and seven other Forbes Agency Council members give tips on what data they have used to make their job hiring process more effective.

2. Monitor Team Morale

Ensure that your internal agency dashboard monitors team morale in addition to analytics, revenue, business development and client satisfaction. By scoring team morale weekly, in parallel with other agency metrics, you can identify changes or patterns in the context of overall agency operations. The right data helps an agency objectively make hiring decisions and manage a rich internal culture. – Katie Schibler Conn, KSA Marketing