Summer is a notoriously slow time for business. Consumers are either saving up in expectation of having to spend more at the start of the new fiscal year, or just not around as they jet away to their vacation destinations.
The summer slump can severely impact a company’s profits if not adequately addressed by its marketing department. But how can a company get its customers’ attention during the dog days of summer?
5. Dominate The Drive
Drive time increases over the summer thanks to road trips and vacations, beach traffic and increased leisure time. Traditional and streaming radio, as well as podcast advertising, is a great tactic for high-frequency awareness campaigns. Capture the “theater of the mind” with memorable spots that entertain and delight the masses as their odometers increase over the summer.