Combining gaming with marketing has been proven to tap into user’s desire to have fun. It is a win win for both because the business gets their product in front of the user and the user gets something they can spend a little bit of time on. There are potential pitfalls to adding gamification to marketing campaigns. Read what Katie and 11 other contributors suggest to keep in mind.

3. Start With A ‘KISS’

To start, follow the “keep it stupid simple” (KISS) principle and do not overcomplicate the experience from the beginning. Much like A/B testing, start with a simple action and fun reward as a reaction. Spend time uncovering what works, and what drives engagement and community, before adding complexity. Just like apps and video games release updates, so can a gamification strategy and experience evolve over time – Katie Schibler Conn, KSA Marketing