How To Maintain Consumer And Investor Trust After A Founding Team Member Departs

Nov 27, 2018 | Forbes

7. Focus On Building Trust

It’s important to remember a brand’s reputation results from a collective culture, not a single person. Brand values are best represented by the actions of employees and their pride in the company’s culture. During a leadership change, build trust through transparency and open your doors to celebrate the employees, culture and the leader’s legacy that will remain intact. – Katie Schibler Conn, KSA Marketing + Partnerships

https://www.forbes.com/sites/forbesagencycouncil/2018/11/27/how-to-maintain-consumer-and-investor-trust-after-a-founding-team-member-departs/#2105fa0f1cef

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