A Kick-Ass Way to Unlock Marketing Potential
Companies are like people — they have personalities.
In marketing-speak, this personality is called a brand archetype. It’s based on the work of Carl Jung who used the concept to understand human motivations.
KSA uses brand archetype exploration to determine your current positioning and shift it, if necessary, for more power. Your archetype should be consistent in all messaging, and across all channels of communication. This builds trust — essential for conversion.
According to research, 95% of purchasing decisions occur in the subconscious mind.
Your business can take advantage of this phenomenon and brand archetypes are one of the most potent ways to do it.
The Value of
Brand Archetypes
Grounded in core human desires
Provides consistent brand identity using voice, tone, messaging, and imagery
Helps a brand stay relevant in the face of changing consumer needs and demands
Great brands continuously craft, define, and reinterpret a unique identity that deeply resonates with consumers
Complex organizations benefit through differentiation from competition and consistency across all stakeholders
