How the College Debt Crisis is Impacting Agencies

Natural Light made a statement earlier this month when they unveiled their “Da Vinci of Debt” in Grand Central Station. They have described it as “the world’s most expensive piece of art” because it is made up of 2,600 real college diplomas of graduates across the United States. Each one of those diplomas is valued […]

12 Must-Have Skills Agency Professionals Need Today

Within the last decade we have seen massive strides in technology and the way people consume content. One of the problems with being inside the industry is that professionals aren’t realizing when the industry has shifted away from their skill set. Dramatic changes make some marketing skills necessary and others obsolete, and professionals need to […]

Fighting The Summer Slowdown: 13 Marketing Tips To Get Consumers’ Attention

Summer is a notoriously slow time for business. Consumers are either saving up in expectation of having to spend more at the start of the new fiscal year, or just not around as they jet away to their vacation destinations. The summer slump can severely impact a company’s profits if not adequately addressed by its […]

Intern Reflection: Hieu Nguyen

It is really hard to sit down and start writing my intern reflection, harder than any social media posts or blogs I have written for KSA. My experience as an intern at KSA for the past three months is definitely hard to put into words. However, I do want to share what I have learned […]

Intern Reflection – Returning to KSA

For four months, waking up in a new country every week was normal. I was constantly on the move in unfamiliar surroundings. For 53 days the view out of my window was the seemingly endless, open ocean. In my free time I was lucky enough to witness dolphins swimming in their natural habitats, a whale […]

15 Tips For Refreshing Your Business’ Brand Across Platforms

As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh […]