Questions to Answer Before Developing a Marketing Plan

When contemplating your first step toward marketing recovery, as a small business you should evaluate your budget, timings and priorities. Ultimately, you want to find a balance between commitment, in-house resources, and profitability. Before developing a marketing plan, ask yourself the following questions: What are my immediate vs. long-term goals? In our current economic climate, […]

13 Exciting Livestreaming Ideas To Connect With Target Audiences

With the pandemic and lack of ability to be in-person with each other, it can be hard for organizations to connect with their audiences remotely. One of the best ways to make your customers feel they are with you from the safety of their own homes is livestreaming. Livestreaming allows your audience to feel they […]

15 Things Marketing Teams Might Be Doing Wrong on Social Media

Successful social media marketing is an essential part of bringing in customers; however, it can be difficult to get right. There are many elements that play into putting out content to reach your audience effectively. Katie along with 14 other experts from Forbes Agency Council offer insights into what you might be doing wrong which […]

13 Techniques for a Successful B2B Marketing Campaign on LinkedIn

LinkedIn is a great tool for developing peer networks and creates marketing potential for its users even during the time of COVID-19. B2B marketing professionals are realizing this and use the platform to drive their digital marketing. Being deliberate with your technique increases the likelihood of success. Read what insights Katie and 12 other experts […]