Adobe Acquires Marketo: What This Means for Marketing

Adobe Acquires Marketo: What This Means for Marketing

Nov 15, 2018 | Marketing Insights

On September 20th, Adobe announced they have reached an agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. At a sizeable price tag of $4.75 billion, Adobe has added a B2B platform that brings together planning, engagement and...

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