3 Ways Marketing Will Look Different in 2021
In early 2020, brands prepared for a busy year ahead. Like every year, they planned to have their best year yet. Well, you know what comes next. For a few months, the global pandemic forced advertising to come to a stop. It wasn’t until the last few months of 2020 that companies began to move […]
Questions to Answer Before Developing a Marketing Plan
When contemplating your first step toward marketing recovery, as a small business you should evaluate your budget, timings and priorities. Ultimately, you want to find a balance between commitment, in-house resources, and profitability. Before developing a marketing plan, ask yourself the following questions: What are my immediate vs. long-term goals? In our current economic climate, […]
The Ins and Outs of TikTok Advertising
TikTok quickly became one of the most popular platforms on social media, particularly with the younger generation. The platform itself is extremely unique, consisting of only short-form videos, so it can be hard for brands to find where they fit in. Advertising on TikTok is a great opportunity for brands that struggle with generating organic […]
The State of the Hospitality Industry
Best Website Builders for Small Businesses
If you haven’t built a website for your business before, you probably don’t know the difference between the website builder options, and which one is “the best.” With many of them offering year-long subscriptions, you don’t want to get stuck using one you don’t like. We tested out the most popular website builders for small […]
Getting to Know the Adobe Creative Suite
We know in today’s digital age it can be hard to make your company stand out in advertisements, business settings, or on social media feeds. Enter Adobe Creative Cloud. Creative Cloud allows users to create and design from anywhere and even allows multiple users the ability to collaborate on the same project. At first glance, […]
6 Best Social Media Scheduling Platforms
Team KSA is always working to master the world of social media, and this has not been an easy task. To successfully execute our social media, we use a platform to schedule our posts in advance. This allows us to drive our social strategy and create a plan months in advance, eliminating the risk of […]
7 Marketing Trends for 2021
In 2020, we noticed social media platforms making their interface more e-commerce integration-friendly, particularly Instagram which added the shop tab to their navigation bar. We expect more live shopping and one-click purchasing options to give creators more choices. Facebook is further developing Facebook Pay. Some even see cross-platform initiatives, like the connection between Instagram and Facebook Messengers, will become more popular across platforms.
How We Saved 2 Hours Per Week as a Team with a Simple Google Chrome Extension
Even as a well-oiled machine at KSA Marketing, we do have things we hate to do and one of them is going back and forth sending over passwords. Let me elaborate. There are tons of tools, apps, and software in the hands of a marketing agency, and it does evolve over time. New software you […]
COVID-19 and How We Work: The Good, The Bad and The Ugly
The COVID-19 pandemic has truly affected the way we work. A lot of companies have either closed up shop or have been adapting through work from home (WFH) arrangements. Adapting is more than just getting used to working in pajamas. The once standard habit of just chatting with each other, exchanging information a few feet […]
