Apr 14, 2021 | Marketing Insights
In early 2020, brands prepared for a busy year ahead. Like every year, they planned to have their best year yet. Well, you know what comes next. For a few months, the global pandemic forced advertising to come to a stop. It wasn’t until the last few months of 2020...
Apr 12, 2021 | Marketing Insights
When contemplating your first step toward marketing recovery, as a small business you should evaluate your budget, timings and priorities. Ultimately, you want to find a balance between commitment, in-house resources, and profitability. Before developing a marketing...
Apr 7, 2021 | Marketing Insights
TikTok quickly became one of the most popular platforms on social media, particularly with the younger generation. The platform itself is extremely unique, consisting of only short-form videos, so it can be hard for brands to find where they fit in. Advertising on...
Mar 15, 2021 | Marketing Insights
The travel, tourism, and hospitality industry has been one of the hardest hit in Rhode Island during the COVID-19 outbreak. In the early months of the pandemic, the RI hospitality sector lost 34,400 jobs, roughly two-thirds of the total jobs in this industry. Rhode...
Feb 25, 2021 | Marketing Insights
If you haven’t built a website for your business before, you probably don’t know the difference between the website builder options, and which one is “the best.” With many of them offering year-long subscriptions, you don’t want to get stuck using one you don’t like....
Feb 4, 2021 | Marketing Insights
We know in today’s digital age it can be hard to make your company stand out in advertisements, business settings, or on social media feeds. Enter Adobe Creative Cloud. Creative Cloud allows users to create and design from anywhere and even allows multiple users the...
