13 Effective Ways Companies Cultivate A Strong Brand Voice
Branding is becoming more carefully crafted as consumers get closer to and want to be able to identify with brands they choose to use. Team KSA has always focused on brand archetyping to help create a consistent voice for our clients and even ourselves. KSA identifies as the hero “archetype” and even goes as far […]
Intern Reflection: Sophia Johnson
I remember my first day at KSA; my first assignment was to go to the team meeting. I tried to be sharp and pay attention, but I honestly had no idea what anyone was talking about. Katie was going through her list of clients and getting updates from each of the team members. Obviously, I […]
15 Tips For Refreshing Your Business’ Brand Across Platforms
As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh […]
15 Tips For Refreshing Your Business’ Brand Across Platforms
As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh […]
Proctor & Gamble aims to use “LOL”, “OMG”, and “WTF” in future packaging and branding
In an attempt to beat competitors to the punch, consumer goods giant Proctor & Gamble filed for trademarks on “LOL”, “OMG”, and “WTF” back in April. There is much speculation regarding how the phrases will be used, and several people have questioned if it is even possible for such things to be trademarked. The short […]
5 Reasons Why Your Brand Should Have A Social Following
1. YOUR CUSTOMERS WILL BECOME YOUR TRIBE One of the main purposes of a brand identity is to answer the questions “who are you?” and, perhaps more importantly, “why are you better than the other guy?” Once you have a following, your tribe will answer these questions for you happily. 2. CUSTOMERS ARE MORE LIKELY […]
