13 Effective Ways Companies Cultivate A Strong Brand Voice

Branding is becoming more carefully crafted as consumers get closer to and want to be able to identify with brands they choose to use. Team KSA has always focused on brand archetyping to help create a consistent voice for our clients and even ourselves. KSA identifies as the hero “archetype” and even goes as far […]

13 Reasons Why Consumers May Hate Your Brand’s Advertising (And How To Fix It)

Advertising can do wonders for your brand and it can also harm it. Our own Katie Schibler Conn contributed to a recent Forbes article discussing what can damage your brand through marketing and how to fix it. Here at KSA, we are experts at providing an unbiased media audit and reviewing client’s current media strategies and […]