12 Must-Have Skills Agency Professionals Need Today
Within the last decade we have seen massive strides in technology and the way people consume content. One of the problems with being inside the industry is that professionals aren’t realizing when the industry has shifted away from their skill set. Dramatic changes make some marketing skills necessary and others obsolete, and professionals need to […]
Gamifying A Marketing Campaign: 12 Key Considerations
Combining gaming with marketing has been proven to tap into user’s desire to have fun. It is a win win for both because the business gets their product in front of the user and the user gets something they can spend a little bit of time on. There are potential pitfalls to adding gamification to […]
13 Techniques for a Successful B2B Marketing Campaign on LinkedIn
LinkedIn is a great tool for developing peer networks and creates marketing potential for its users even during the time of COVID-19. B2B marketing professionals are realizing this and use the platform to drive their digital marketing. Being deliberate with your technique increases the likelihood of success. Read what insights Katie and 12 other experts […]
13 Reasons Why Consumers May Hate Your Brand’s Advertising (And How To Fix It)
Advertising can do wonders for your brand and it can also harm it. Our own Katie Schibler Conn contributed to a recent Forbes article discussing what can damage your brand through marketing and how to fix it. Here at KSA, we are experts at providing an unbiased media audit and reviewing client’s current media strategies and […]
Fighting The Summer Slowdown: 13 Marketing Tips To Get Consumers’ Attention
Summer is a notoriously slow time for business. Consumers are either saving up in expectation of having to spend more at the start of the new fiscal year, or just not around as they jet away to their vacation destinations. The summer slump can severely impact a company’s profits if not adequately addressed by its […]
11 Inventive Ways Agencies Can Use AI To Improve Productivity
Agencies have many tasks to juggle—some are fun and creative, while others are repetitive and time-consuming. It’s likely that no agency professional’s first loves are data management and numbers crunching, and that’s why many leaders in the industry are so excited about the potential of artificial intelligence (AI). 3. Generate Leads And Connect With Consumers […]
13 Ways Businesses Can Measure The ROI Of Their Influencer Partnerships
While influencer marketing is not new, it’s currently a rising tide many companies are exploring, especially to reach younger consumers who spend a lot of time online. It’s a strategy that can have multiple benefits. Many influencers are perceived as being more relatable and authentic by consumers, making their recommendations more valued. Further, they speak […]
12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients
Agencies love to wow their clients. A delighted reaction is a sign of a job well-done—and as smart professionals know, delighted clients often give referrals that lead to future opportunities. If you want to elicit this kind of response from your clients, you’ll have to earn it by going the extra mile. 8. Leave A […]
15 Tips For Refreshing Your Business’ Brand Across Platforms
As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh […]
The Silent (Video) Generation: 10 Ways To Make Great Videos Without Sound
Smart businesses know that if you want to connect with your customers, you need to know where they hang out and how they prefer their advertisements. In today’s world, that means video marketing. However, many consumers—especially younger ones—prefer viewing videos without sound. If you’re trying to reach a younger demographic, it’s wise to adapt to […]
