Fighting The Summer Slowdown: 13 Marketing Tips To Get Consumers’ Attention
Summer is a notoriously slow time for business. Consumers are either saving up in expectation of having to spend more at the start of the new fiscal year, or just not around as they jet away to their vacation destinations. The summer slump can severely impact a company’s profits if not adequately addressed by its […]
IGTV – The New Video Streaming Platform Taking the Internet by Storm
You probably have seen the word IGTV a lot in news articles. Everyone is talking about it, the new generation of influencers are starting to make content for it, and marketers are trying to come up with new strategies to utilize the new platform. So you might be wondering what is IGTV? Why do we […]
12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients
Agencies love to wow their clients. A delighted reaction is a sign of a job well-done—and as smart professionals know, delighted clients often give referrals that lead to future opportunities. If you want to elicit this kind of response from your clients, you’ll have to earn it by going the extra mile. 8. Leave A […]
OSM: Social Media Down!
Just a few weeks ago, one of the biggest Oh Shit! moments of 2019 caused worldwide panic. People across the globe screamed “Oh Shit!” in unison. Many day-to-day activities stopped and food bloggers and Instagram models lost hope completely. What caused this panic? … #INSTAGRAMDOWN! On the morning of March 13, Instagram and Facebook users […]
SuperBowl LIII: Ads Trending for a Cause
A few weeks have passed since the Pats won the Super Bowl, and though New England is still buzzing with excitement, there was another win that also deserves mention. A win for advertisers with a focus on change. The Super Bowl ads are the talk around the water cooler every year, but this year we’re […]
KSA: Here for Your OH SH*T Moments
Have you ever had an upcoming deadline that seemed impossible to meet? How about a key employee leaving unexpectedly? Is your competition pulling ahead and away from you? Not receiving the same engagement on social channels? At KSA, we call these “Oh Sh*t Moments,” and you can count on us to be there for you […]
How To Maintain Consumer And Investor Trust After A Founding Team Member Departs
7. Focus On Building Trust It’s important to remember a brand’s reputation results from a collective culture, not a single person. Brand values are best represented by the actions of employees and their pride in the company’s culture. During a leadership change, build trust through transparency and open your doors to celebrate the employees, culture […]
Adobe Acquires Marketo: What This Means for Marketing
On September 20th, Adobe announced they have reached an agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. At a sizeable price tag of $4.75 billion, Adobe has added a B2B platform that brings together planning, engagement and analytics to their own marketing hub, Adobe Experience Cloud. As these two powerhouses combine […]
Four Marketing Lessons I Learned While Exploring NYC in Two Days
As a Southern California transplant working in Rhode Island, I’ve only been to New York City a handful of times. So, when I was offered the opportunity to attend a business conference in the city, I jumped at the chance. As a kid growing up on the west coast I mainly knew New York City […]
Intern Reflections: Elaine Pham
I love to talk about my experience differently. Therefore, instead of writing a long reflection telling you what I learned from my internship experience, I will give you five tips to successfully be an intern with Team KSA. These tips are fully based on my own experience during my three months working as a summer […]
