13 Ways Businesses Can Measure The ROI Of Their Influencer Partnerships

While influencer marketing is not new, it’s currently a rising tide many companies are exploring, especially to reach younger consumers who spend a lot of time online. It’s a strategy that can have multiple benefits. Many influencers are perceived as being more relatable and authentic by consumers, making their recommendations more valued. Further, they speak […]

12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients

Agencies love to wow their clients. A delighted reaction is a sign of a job well-done—and as smart professionals know, delighted clients often give referrals that lead to future opportunities. If you want to elicit this kind of response from your clients, you’ll have to earn it by going the extra mile. 8. Leave A […]

15 Tips For Refreshing Your Business’ Brand Across Platforms

As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh […]