Proctor & Gamble aims to use “LOL”, “OMG”, and “WTF” in future packaging and branding

In an attempt to beat competitors to the punch, consumer goods giant Proctor & Gamble filed for trademarks on “LOL”, “OMG”, and “WTF” back in April. There is much speculation regarding how the phrases will be used, and several people have questioned if it is even possible for such things to be trademarked. The short […]