Twitter Launches Professional Profiles…Finally?

At the end of April, Twitter released a live test for their “Professional Profiles,” to target brands and businesses on the platform. Our first question was, “how does this not already exist?” Professional Profiles This new feature will create a distinction between users who create accounts for personal use vs business news. In a tweet […]

6 Best Social Media Scheduling Platforms

Team KSA is always working to master the world of social media, and this has not been an easy task. To successfully execute our social media, we use a platform to schedule our posts in advance. This allows us to drive our social strategy and create a plan months in advance, eliminating the risk of […]

Leads Gone Cold? 11 Proven Ways To Reengage When Prospects Stop Responding

One of the most frustrating parts of our job can be spending time nurturing a lead just for the line to suddenly go cold. In order to make sure you get the ROI on the time you spend trying to move that customer through the digital marketing sales funnel, it is important to try and […]

Social Media Marketing in the Time of COVID-19

In the last segment of their four-part series, Taylor and David tackle social media marketing in their webinar “Social Media Marketing in the Time of COVID-19.” This webinar breaks down each of the 6 Ws (see below) of Social Media Marketing and also works to teach the audience more about the various tools social media […]

Removing Instagram Likes- What Does this Mean for Small Business?

Instagram Growing Rapidly With over 1 billion active users, Instagram remains one of the most popular media platforms to exist as of 2019. Eighty percent of users follow at least one business account on Instagram. These stats are striking, and help us understand why there has been such an uproar with Instagram’s latest update to […]

IGTV – The New Video Streaming Platform Taking the Internet by Storm

You probably have seen the word IGTV a lot in news articles. Everyone is talking about it, the new generation of influencers are starting to make content for it, and marketers are trying to come up with new strategies to utilize the new platform. So you might be wondering what is IGTV? Why do we […]

The Silent (Video) Generation: 10 Ways To Make Great Videos Without Sound

Smart businesses know that if you want to connect with your customers, you need to know where they hang out and how they prefer their advertisements. In today’s world, that means video marketing. However, many consumers—especially younger ones—prefer viewing videos without sound. If you’re trying to reach a younger demographic, it’s wise to adapt to […]

15 Tips For Refreshing Your Business’ Brand Across Platforms

As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh […]

OSM: Social Media Down!

Just a few weeks ago, one of the biggest Oh Shit! moments of 2019 caused worldwide panic. People across the globe screamed “Oh Shit!” in unison. Many day-to-day activities stopped and food bloggers and Instagram models lost hope completely. What caused this panic? … #INSTAGRAMDOWN! On the morning of March 13, Instagram and Facebook users […]