Twitter Launches Professional Profiles…Finally?

At the end of April, Twitter released a live test for their “Professional Profiles,” to target brands and businesses on the platform. Our first question was, “how does this not already exist?” Professional Profiles This new feature will create a distinction between users who create accounts for personal use vs business news. In a tweet […]

The Ins and Outs of TikTok Advertising

TikTok quickly became one of the most popular platforms on social media, particularly with the younger generation. The platform itself is extremely unique, consisting of only short-form videos, so it can be hard for brands to find where they fit in. Advertising on TikTok is a great opportunity for brands that struggle with generating organic […]

15 Things Marketing Teams Might Be Doing Wrong on Social Media

Successful social media marketing is an essential part of bringing in customers; however, it can be difficult to get right. There are many elements that play into putting out content to reach your audience effectively. Katie along with 14 other experts from Forbes Agency Council offer insights into what you might be doing wrong which […]

UPCOMING WEBINARS: KSA + SCORE RI

On Monday, May 4, 2020, KSA Marketing, in partnership with SCORE RI and the Center for Women & Enterprise presented the first part in a free four part webinar series addressing digital marketing for local businesses in the COVID-19 ERA. If you missed Monday’s webinar, you can access it here with the password: 7G%^7JE8. On […]