13 Exciting Livestreaming Ideas To Connect With Target Audiences

With the pandemic and lack of ability to be in-person with each other, it can be hard for organizations to connect with their audiences remotely. One of the best ways to make your customers feel they are with you from the safety of their own homes is livestreaming. Livestreaming allows your audience to feel they […]

13 Reasons Why Consumers May Hate Your Brand’s Advertising (And How To Fix It)

Advertising can do wonders for your brand and it can also harm it. Our own Katie Schibler Conn contributed to a recent Forbes article discussing what can damage your brand through marketing and how to fix it. Here at KSA, we are experts at providing an unbiased media audit and reviewing client’s current media strategies and […]

14 Ways Print Advertising Can Provide New Audience Potential For Your Company

8. Remember The ‘Rule Of Seven’ It takes at least seven exposures for a consumer to act on a message. When you identify your consumer’s journey to purchase, build a campaign that connects with the target when they are online and offline. Using print and digital together to tell the campaign story is not only […]