tourism Archives - KSA Marketing

The State of the Hospitality Industry

Mar 15, 2021 | Marketing Insights

The travel, tourism, and hospitality industry has been one of the hardest hit in Rhode Island during the COVID-19 outbreak. In the early months of the pandemic, the RI hospitality sector lost 34,400 jobs, roughly two-thirds of the total jobs in this industry. Rhode...

Five Rules for Tourism Advertising: Making a Destination a Destination

Oct 5, 2020 | Marketing Insights

The marketing of any location is a delicate and complex process with a simple intended result: to create a “destination” that can spur positive economic impacts. Destination promotion is typically a result of a local government entity or convention and visitors bureau...

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