Successfully leveraging short video platforms is becoming more important as attention spans are decreasing. Three minutes are being scrolled past in favor of minute long content. The preference for short form videos has allowed TikTok and Instagram to thrive, but how do marketers adapt to the trend? Katie and 10 other members of the Forbes Agency Council point out opportunities for marketers to leverage the popularity of these platforms to boost brand awareness.

3. Post User-Generated Videos

Posting user-generated videos on social media platforms gives your audience the opportunity to interact directly with your staff and get a better understanding of who the people are. TikTok and Instagram Reels give you the chance to respond directly, and with your face, which makes the interaction more personal and gives your audience a better understanding of what makes your staff stand out. – Katie Schibler Conn, KSA Marketing