As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh or a new content voice can make a big difference in how a brand is perceived.

So what are some of the simplest ways a business can refresh its brand—and what are important considerations to cover first?

11. Act More Human

Focus on the authentic voice and tone of your brand, company and product. Lose the promotional “push” sales messages and start communicating in an authentic, human way, interacting with customers consistently through that voice on your social channels, blog content and in person. – Katie Schibler Conn, KSA Marketing + Partnerships

https://www.forbes.com/sites/forbesagencycouncil/2019/04/15/15-tips-for-refreshing-your-business-brand-across-platforms/#4056be00209d

Where should we send your Customer Journey Map Template?

Give us the best email to send you this map, and it'll be on its way to your inbox!

Your Customer Journey Map Template is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.

Where should we send your Keyword Planner?

Give us the best email to send you this planner, and it'll be on its way to your inbox!

Your Keyword Planner is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.

Where should we send your Social Media Content Calendar?

Give us the best email to send you this calendar, and it'll be on its way to your inbox!

Your Social Media Content Calendar is on its way! It just might take a minute. So have a stretch, take the dog for a walk, get a snack and then check your email for your brand new download.