Five Rules for Tourism Advertising: Making a Destination a Destination

The marketing of any location is a delicate and complex process with a simple intended result: to create a “destination” that can spur positive economic impacts. Destination promotion is typically a result of a local government entity or convention and visitors bureau that relies heavily on the commerce spurred by visitation to sustain jobs and […]

Never Forget: A Reflection on 9-11

It was a warm, sunny September morning and I was anxiously yawning. I was on my second flight of the day, a commuter plane from Philadelphia to Westchester County, NY. If all went well, I would make it to my office by 10am and not have to take a vacation day that Monday.  If my […]