Forbes Expert Panel Featuring Katie Schibler Conn – August 2023
In August, KSA’s bold and courageous founder, Katie Schibler Conn, was featured in a Forbes Expert Panel where agency leaders shared pivotal lessons learned in fields unrelated to marketing. Here’s what Katie had to say on how Storytelling That Transcends Language Improves Communication: “I once lived in rural Mongolia, far from modern technology and English-speaking […]
Twitter Launches Professional Profiles…Finally?
At the end of April, Twitter released a live test for their “Professional Profiles,” to target brands and businesses on the platform. Our first question was, “how does this not already exist?” Professional Profiles This new feature will create a distinction between users who create accounts for personal use vs business news. In a tweet […]
How the 90s Fashion Trends Made Their Way into 2021
Alexa, play Justin Timberlake’s 2006 hit What Goes Around…Comes Around. No matter when you were born, it is likely you will see fashion trends make their way back around in your lifetime. Whether you see it on celebrities strutting down Rodeo Drive or everyday people in your downtown, there is no question the 90’s fashion […]
Best Commercials from Super Bowl LV
Super Bowl Sunday is more than just a football game, it is also the stage for new commercials. A 30-second ad spot in the Super Bowl this year cost about $5.5 million, so these advertisements have to be the best of the best. Here are our favorites from this year. Cheetos It Wasn’t Me Cheetos […]
How the College Debt Crisis is Impacting Agencies
Natural Light made a statement earlier this month when they unveiled their “Da Vinci of Debt” in Grand Central Station. They have described it as “the world’s most expensive piece of art” because it is made up of 2,600 real college diplomas of graduates across the United States. Each one of those diplomas is valued […]
Never Forget: A Reflection on 9-11
It was a warm, sunny September morning and I was anxiously yawning. I was on my second flight of the day, a commuter plane from Philadelphia to Westchester County, NY. If all went well, I would make it to my office by 10am and not have to take a vacation day that Monday. If my […]
Introducing the New KSA Marketing
Today is a big day for KSA because today is the day we finally put ourselves first and launch the new and improved KSA Marketing, including a new website, logo and overall look. We started around a kitchen table nearly 10 years ago, and a lot has changed since 2011. As we have adapted to […]
Removing Instagram Likes- What Does this Mean for Small Business?
Instagram Growing Rapidly With over 1 billion active users, Instagram remains one of the most popular media platforms to exist as of 2019. Eighty percent of users follow at least one business account on Instagram. These stats are striking, and help us understand why there has been such an uproar with Instagram’s latest update to […]
PBN Business Women Feature: Katie Schibler Conn
We are so proud of our boss lady for her feature in Providence Business News this week. From her background in the executive realm to her experience as a yak farmer in Mongolia, Katie truly is a business woman to watch. However, it was her gumption to start a marketing firm at her dining-room table, […]
