Jan 12, 2021 | Marketing Insights, Social Media
Social Commerce: In 2020, we noticed social media platforms making their interface more e-commerce integration-friendly, particularly Instagram which added the shop tab to their navigation bar. We expect more live shopping and one-click purchasing options to give...
Jul 13, 2018 | Marketing Insights, Social Media
1. YOUR CUSTOMERS WILL BECOME YOUR TRIBE One of the main purposes of a brand identity is to answer the questions “who are you?” and, perhaps more importantly, “why are you better than the other guy?” Once you have a following, your tribe will answer these questions...
