As we are becoming aware Content Marketing is the most popular way to build relationships with your audience. It is important to build a solid content marketing strategy and the following 7 trends will help you achieve this.

1. The Magic of User-Generated Content

There is no one better than your customers themselves to create content for your business. It is appealing, as people want to know about a product or service from a user’s perspective.

2. Zero in on Interactive Storytelling

People are not mere spectators these days. They demand content in which they can get involved. They seek a visual story that’s powerful and out of the box.

3. Episodic Content is a Must-Have

Breaking your content into parts and organizing it over a time-period will keep your audience engaged. It can build anticipation and creative suspense if you can hook them in your first post they will likely come back to it.

4. Personalize Your Content

Just creating content is not enough anymore you need to produce something that connects with your audience. Add a flavor of personalization to your content in order to get the desired results.

5. Select Social Media for Content Distribution

Social media has become increasingly popular amongst small businesses to reach out to their customers and reinforce their brand. Reach out to social media platforms such as Facebook, Twitter, and LinkedIn etc. for distributing content.

6. Content Marketing and SEO Go Hand in Hand

SEO (Search Engine Optimization) and content marketing complement each other. The more unique and fresh the content is you create, the better it will be for your search rankings.

7. Budgets Will Skyrocket

In the past, marketers did not see content marketing as something they could invest in, but now content marketing has proven to be one of the most effective methods of driving website traffic. It’s necessary to keep up to date with the latest content marketing trends and make your business stand out from the crowd.