11 Inventive Ways Agencies Can Use AI To Improve Productivity

Agencies have many tasks to juggle—some are fun and creative, while others are repetitive and time-consuming. It’s likely that no agency professional’s first loves are data management and numbers crunching, and that’s why many leaders in the industry are so excited about the potential of artificial intelligence (AI). 3. Generate Leads And Connect With Consumers […]

The Silent (Video) Generation: 10 Ways To Make Great Videos Without Sound

Smart businesses know that if you want to connect with your customers, you need to know where they hang out and how they prefer their advertisements. In today’s world, that means video marketing. However, many consumers—especially younger ones—prefer viewing videos without sound. If you’re trying to reach a younger demographic, it’s wise to adapt to […]

15 Tips For Refreshing Your Business’ Brand Across Platforms

As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh […]