Smart businesses know that if you want to connect with your customers, you need to know where they hang out and how they prefer their advertisements. In today’s world, that means video marketing.

However, many consumers—especially younger ones—prefer viewing videos without sound. If you’re trying to reach a younger demographic, it’s wise to adapt to this trend and make your video ads comprehensible and fully watchable on silent mode.

2. Skip The Talking Heads

If content will live on social, skip the interview-style talking heads. Focus on footage that tells a story with environments, action and texture shots, using supers and text annotations to complement if needed. Layer sound (voice and music) to add a different viewing experience if they watch the video again. That way if you hook them in for a second viewing, sound deepens the story. – Katie Schibler Conn, KSA Marketing + Partnerships