14 Ways Print Advertising Can Provide New Audience Potential For Your Company

8. Remember The ‘Rule Of Seven’ It takes at least seven exposures for a consumer to act on a message. When you identify your consumer’s journey to purchase, build a campaign that connects with the target when they are online and offline. Using print and digital together to tell the campaign story is not only […]

Where Did the Donuts Go?

Extra-large with milk and sugar. For roughly two decades, this has been my coffee order from Dunkin’ Donuts, or simply “Dunkin’”, as we locals call it. Starting January 1st, the rest of the world will call the brand by the same name. Announced September 25th at their Global Franchisee Convention, Dunkin’ Donuts revealed the brand […]

Intern Reflections: Amelia Oates

There are no words to properly describe my experience at KSA Marketing + Partnerships this summer. Finding your first internship can be pretty daunting, and I was terrified to be quite honest. Going into an internship, you have no idea what your interests are or what you’re capable of without any previous experience. My only […]

Weighing in on the “iHOb” Campaign

Prepare For Backlash Bold moves require planning and involve plenty of risk. If you’re nervous about backlash and perception, then a bold move isn’t right. IHOP was prepared for the backlash (maybe not as much), and the risk was worth it to connect socially with younger consumers. They successfully promoted IHOP as a player in […]