15 Tips For Refreshing Your Business’ Brand Across Platforms

As times change, so, too, must companies—and their branding. Indeed, the evolution of a company’s brand is often a good sign: It can mean that the business is growing, adding services or updating to stay relevant with an expanded customer base. A rebranding doesn’t have to mean a major overhaul. Sometimes a color palette refresh […]

Weighing in on the “iHOb” Campaign

Prepare For Backlash Bold moves require planning and involve plenty of risk. If you’re nervous about backlash and perception, then a bold move isn’t right. IHOP was prepared for the backlash (maybe not as much), and the risk was worth it to connect socially with younger consumers. They successfully promoted IHOP as a player in […]

KSA’s Bold Approach to Branding: BoldrDash

When KSA was founded at a North Kingstown dining room table in 2011, we only had a few clients. One of those clients was a new obstacle course race called BoldrDash. Around that time, obstacle courses and similar event series were skyrocketing in popularity. BoldrDash was a small fish in an ever-growing pond and found […]