The Ins and Outs of TikTok Advertising

TikTok quickly became one of the most popular platforms on social media, particularly with the younger generation. The platform itself is extremely unique, consisting of only short-form videos, so it can be hard for brands to find where they fit in. Advertising on TikTok is a great opportunity for brands that struggle with generating organic […]

11 Clever Ways To Capitalize On The Popularity Of Short Video Platforms

Successfully leveraging short video platforms is becoming more important as attention spans are decreasing. Three minutes are being scrolled past in favor of minute long content. The preference for short form videos has allowed TikTok and Instagram to thrive, but how do marketers adapt to the trend? Katie and 10 other members of the Forbes […]