13 Reasons Why Consumers May Hate Your Brand’s Advertising (And How To Fix It)

Advertising can do wonders for your brand and it can also harm it. Our own Katie Schibler Conn contributed to a recent Forbes article discussing what can damage your brand through marketing and how to fix it. Here at KSA, we are experts at providing an unbiased media audit and reviewing client’s current media strategies and […]

Intern Reflection: Hieu Nguyen

It is really hard to sit down and start writing my intern reflection, harder than any social media posts or blogs I have written for KSA. My experience as an intern at KSA for the past three months is definitely hard to put into words. However, I do want to share what I have learned […]

13 Ways Businesses Can Measure The ROI Of Their Influencer Partnerships

While influencer marketing is not new, it’s currently a rising tide many companies are exploring, especially to reach younger consumers who spend a lot of time online. It’s a strategy that can have multiple benefits. Many influencers are perceived as being more relatable and authentic by consumers, making their recommendations more valued. Further, they speak […]

Intern Reflection: Sophia Johnson

I remember my first day at KSA; my first assignment was to go to the team meeting. I tried to be sharp and pay attention, but I honestly had no idea what anyone was talking about. Katie was going through her list of clients and getting updates from each of the team members. Obviously, I […]

Intern Reflection – Returning to KSA

For four months, waking up in a new country every week was normal. I was constantly on the move in unfamiliar surroundings. For 53 days the view out of my window was the seemingly endless, open ocean. In my free time I was lucky enough to witness dolphins swimming in their natural habitats, a whale […]

Intern Reflection: Julia DiBari

Working as an intern at KSA Marketing + Partnerships can only be described as a professional experience like no other. From its Tide Mill converted to office space, to its incredible staff of eight heroes, KSA embodies what it means to stand out. Since they are a company that provides marketing services, their unique brand […]

Intern Reflections: Elaine Pham

I love to talk about my experience differently. Therefore, instead of writing a long reflection telling you what I learned from my internship experience, I will give you five tips to successfully be an intern with Team KSA. These tips are fully based on my own experience during my three months working as a summer […]

Intern Reflections: Amelia Oates

There are no words to properly describe my experience at KSA Marketing + Partnerships this summer. Finding your first internship can be pretty daunting, and I was terrified to be quite honest. Going into an internship, you have no idea what your interests are or what you’re capable of without any previous experience. My only […]

Intern Reflections: Sean Hatch

On my first day as a Spring 2018 intern, I had no idea what to expect. As someone who was in the public relations program down the road at URI, I knew a little bit about marketing, but I wanted to learn more about it. I was given the opportunity to work at KSA from […]

Intern Reflections: Emily Larson

Like all college students, I was thrilled when I learned that I landed an internship for the summer of 2017. Having completed an internship at a local nonprofit the summer before coming to Bentley, I knew I wanted to jump back in. As a freshman at Bentley, this was an early undertaking, but I knew […]