SuperBowl LIII: Ads Trending for a Cause
A few weeks have passed since the Pats won the Super Bowl, and though New England is still buzzing with excitement, there was another win that also deserves mention. A win for advertisers with a focus on change. The Super Bowl ads are the talk around the water cooler every year, but this year we’re […]
Adobe Acquires Marketo: What This Means for Marketing
On September 20th, Adobe announced they have reached an agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. At a sizeable price tag of $4.75 billion, Adobe has added a B2B platform that brings together planning, engagement and analytics to their own marketing hub, Adobe Experience Cloud. As these two powerhouses combine […]
“Hi, What Can I Help You With?” Up Your Conversions with Chatbots
What is a Chatbot? If you’ve used the internet recently, there is a good chance you either saw or interacted with a chatbot. That’s because the definition of a chatbot is “a computer program designed to simulate conversation with human users, especially over the internet”. Chatbots have been in use for years now, but don’t […]
Four Marketing Lessons I Learned While Exploring NYC in Two Days
As a Southern California transplant working in Rhode Island, I’ve only been to New York City a handful of times. So, when I was offered the opportunity to attend a business conference in the city, I jumped at the chance. As a kid growing up on the west coast I mainly knew New York City […]
Event Trends: How Have They Changed?
I think we can all agree things are a bit crazy nowadays. Whether it’s politics, extreme weather, celebrity gossip, or something in between – the frequency of news and events is at an all-time high, with more channels than ever to digest it. With so much going on nationally and globally, it is easy to […]
Where Did the Donuts Go?
Extra-large with milk and sugar. For roughly two decades, this has been my coffee order from Dunkin’ Donuts, or simply “Dunkin’”, as we locals call it. Starting January 1st, the rest of the world will call the brand by the same name. Announced September 25th at their Global Franchisee Convention, Dunkin’ Donuts revealed the brand […]
KSA’s Bold Approach to Branding: BoldrDash
When KSA was founded at a North Kingstown dining room table in 2011, we only had a few clients. One of those clients was a new obstacle course race called BoldrDash. Around that time, obstacle courses and similar event series were skyrocketing in popularity. BoldrDash was a small fish in an ever-growing pond and found […]
Proctor & Gamble aims to use “LOL”, “OMG”, and “WTF” in future packaging and branding
In an attempt to beat competitors to the punch, consumer goods giant Proctor & Gamble filed for trademarks on “LOL”, “OMG”, and “WTF” back in April. There is much speculation regarding how the phrases will be used, and several people have questioned if it is even possible for such things to be trademarked. The short […]
Ryan Reynolds’ OOO Emails: Marketing Genius?
For those of you who have not read Ryan Reynolds’ out-of-office emails, you definitely should. I cannot recall a time I genuinely laughed reading an OOO email, and my first thought was “this is so Ryan Reynolds.” He is known for simply being straight out funny, whether it’s his tweets about his daughter or his […]
12 Tips to Effectively Market Through Email
1. Make It Easy to Subscribe Post a signup from your homepage or Facebook account 2. Send a Welcome Email. It’s nice to be reminded why you’re getting an email, and this is your chance to reassure that that good things are in store. You can even send new subscribers exclusive content as your way […]
