May 2, 2019 | Forbes, Marketing Insights
Some of the biggest sports events of the year are already upon us, with families and friends eagerly donning their jerseys, setting up snacks and getting ready to watch the games and ads. In fact, particularly on Super Bowl Sunday, some people tune in just to see the...
Apr 24, 2019 | Marketing Insights
On March 21, I attended the AdWeek Elevate AI in New York, a conference focused on the growing influence of Artificial Intelligence on the marketing ecosystem. As AI continues to infiltrate all facets of our lives, marketers are incorporating its capabilities within...
Apr 11, 2019 | Marketing Insights
Audiences have seen many brands working together to harness the power of partnership brand marketing. It’s certainly not a new concept; for numerous reasons brands have been forging partnerships throughout the decades. Partnerships form for brands to gain additional...
Apr 4, 2019 | Forbes, Marketing Insights
Marketing trends are often fleeting, but that doesn’t mean you shouldn’t at least consider them. While some fade within a few months, others stick—and implementing the right ones can do wonders for your business. If you want to improve your marketing, it’s important...
Mar 26, 2019 | Forbes, Marketing Insights
These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a...
Mar 14, 2019 | Marketing Insights
Influencer marketing is not a new strategy. As long as there have been ads on tv and radio, there have been celebrities pitching products. In today’s increasingly ad-saturated world, working with influencers is often a great way to reach new audiences, and further...
